管理学报
管理學報
관이학보
Chinese JOurnal of Management
2013年
9期
1268~1274
,共null页
国际化战略 注意力配置 案例研究 注意力基础观 高管团队
國際化戰略 註意力配置 案例研究 註意力基礎觀 高管糰隊
국제화전략 주의력배치 안례연구 주의력기출관 고관단대
international expansion strategy; attention distribution; case study l attention-basedview;top management team
运用自动文本分析法，以华为公司高管团队的公开讲话以及公司年报为分析文本，通过统计包含技术获取、品牌建设与目标市场定位这3个关键词的句子频数，分析高管团队的注意力配置。结果表明，企业国际化战略是其高管团队注意力选择性配置的结果，当高管团队将更多的注意力配置给技术自主研发、品牌自主建设以及成熟市场导向时，企业更倾向于选择自然扩张国际化战略。
運用自動文本分析法，以華為公司高管糰隊的公開講話以及公司年報為分析文本，通過統計包含技術穫取、品牌建設與目標市場定位這3箇關鍵詞的句子頻數，分析高管糰隊的註意力配置。結果錶明，企業國際化戰略是其高管糰隊註意力選擇性配置的結果，噹高管糰隊將更多的註意力配置給技術自主研髮、品牌自主建設以及成熟市場導嚮時，企業更傾嚮于選擇自然擴張國際化戰略。
운용자동문본분석법，이화위공사고관단대적공개강화이급공사년보위분석문본，통과통계포함기술획취、품패건설여목표시장정위저3개관건사적구자빈수，분석고관단대적주의력배치。결과표명，기업국제화전략시기고관단대주의력선택성배치적결과，당고관단대장경다적주의력배치급기술자주연발、품패자주건설이급성숙시장도향시，기업경경향우선택자연확장국제화전략。
In this paper, we examine the impact of TMT attention distribution on firms＇ interna tional expansion strategy choice through a case study on Huawei Technologies Ltd. To measure TMT attention distribution, we draw on the automated text analysis method to analysis texts consisted of CEO＇s public speeches and annual reports of Huawei, and count sentences relating to technology see- king, global brand building, and target market positioning, which have important influence on firm＇s international expansion strategy choice. The result shows that firm＇s international expansion strategy is determined by the TMT attention distribution, and the more attention TMT pay to independent re- search and development in technology seeking, self-brand building in global brand building and mature market in the target market positioning, the firm is more likely to choose the organic international ex- panslon strategy.
