CAJ | 학술논문

采用生存模型中的Cox模型对2012年F1大奖赛中国站游客的停留时间及其影响因素进行实证研究。结果显示：2012年上海F1赛事游客停留时间均值为4.80天;受游客社会人口特征、赛事游客满意度、举办地形象和旅游出行特征等4个方面因素的影响。研究表明：F1大奖赛中国站的品牌效应已逐渐形成,为提高赛事游客停留时间,赛事主办方应加强赛前宣传,提升服务质量,针对高消费群体推出深度旅行产品,旅游部门要完善相关旅游产品结构。
채용생존모형중적Cox모형대2012년F1대장새중국참유객적정류시간급기영향인소진행실증연구。결과현시：2012년상해F1새사유객정류시간균치위4.80천;수유객사회인구특정、새사유객만의도、거판지형상화여유출행특정등4개방면인소적영향。연구표명：F1대장새중국참적품패효응이축점형성,위제고새사유객정류시간,새사주판방응가강새전선전,제승복무질량,침대고소비군체추출심도여행산품,여유부문요완선상관여유산품결구。
This study employed empirical research on the length of stay time of tourists in the 2012 F1 Grand Prix of China Station and its influencing factors by using the literature material law and the Cox proportional hazards model.The results showed that the mean length of stay time of the 2012 F1 tourists in Shanghai is 4.80 days,which is influenced by the socio-demographic characteristics,the tourism characteristics,and the satisfaction of the tourists and the image of host city.This study showed that the brand of F1 Grand Prix of China Station has been gradually formed;in order to improve length of stay time of F1 tourists,the event organizers should strengthen publicity before the event,improve service quality,and provide the products of the depth event travel;the tourism sector should improve the tourism product structures.