管理学报
管理學報
관이학보
Chinese JOurnal of Management
2013年
8期
1179~1184
,共null页
创业失败 创业学习 创业意向 自我效能 因果归因 经验学习
創業失敗 創業學習 創業意嚮 自我效能 因果歸因 經驗學習
창업실패 창업학습 창업의향 자아효능 인과귀인 경험학습
entrepreneurial failure; entrepreneurial learning; entrepreneurial intention; self-efficacy; causal attribution; experiential learning
基于因果归因理论与经验学习理论，构建创业失败归因、失败学习与随后创业意向的理论模型。研究发现，创业失败的内部归因可以提高双环学习的概率；外部归因或可以提高单环学习的概率，或对创业失败学习无显著影响。创业失败学习对随后创业意向有“双元”作用：单环学习提高随后创业意向，但创业者并未对行为范式做深刻反省；双环学习使创业者获得成长，但却降低了随后的创业信心和意向。
基于因果歸因理論與經驗學習理論，構建創業失敗歸因、失敗學習與隨後創業意嚮的理論模型。研究髮現，創業失敗的內部歸因可以提高雙環學習的概率；外部歸因或可以提高單環學習的概率，或對創業失敗學習無顯著影響。創業失敗學習對隨後創業意嚮有“雙元”作用：單環學習提高隨後創業意嚮，但創業者併未對行為範式做深刻反省；雙環學習使創業者穫得成長，但卻降低瞭隨後的創業信心和意嚮。
기우인과귀인이론여경험학습이론，구건창업실패귀인、실패학습여수후창업의향적이론모형。연구발현，창업실패적내부귀인가이제고쌍배학습적개솔；외부귀인혹가이제고단배학습적개솔，혹대창업실패학습무현저영향。창업실패학습대수후창업의향유“쌍원”작용：단배학습제고수후창업의향，단창업자병미대행위범식주심각반성；쌍배학습사창업자획득성장，단각강저료수후적창업신심화의향。
Assuming a holistic view of attribution theory and experiential learning theory, a theo- retical model is proposed regarding the relationships among the attribution, learning from the entre- preneurial failure and the Subsequential Entrepreneurial Intention （SEI）. We propose that internal at- tribution enhances the double loop learning from failure, and external attribution either enhance the single loop learning or has no effects. The learning from failure has dual effects on the SEI： the single loop learning can enhance the SEI, but the entrepreneurs hardly get reflection from single loop learn- ing; the double loop learning can make the entrepreneurs reflects deeply, but decrease their confidence of starting again.
