CAJ | 학술논문

从城市品牌与企业品牌的互动视角看，产品品牌始终是城市竞争力的根基，产业品牌是城市竞争力的有力支撑，城市品牌有赖于产品品牌和产业品牌，而良好的城市品牌又会促进产品品牌和产业品牌发展。目前，国内城市品牌建设模式有多种，但从泉州城市品牌建设实际看，应以青岛模式为主、以深圳模式为辅。泉州城市品牌建设首要任务是构建统一协调的城市品牌建设组织领导机构，加强城市品牌战略规划，以强化虚拟城市和网络城市品牌建设，制定企业品牌、产业品牌和城市品牌整合协同的传播方案。
종성시품패여기업품패적호동시각간，산품품패시종시성시경쟁력적근기，산업품패시성시경쟁력적유력지탱，성시품패유뢰우산품품패화산업품패，이량호적성시품패우회촉진산품품패화산업품패발전。목전，국내성시품패건설모식유다충，단종천주성시품패건설실제간，응이청도모식위주、이심수모식위보。천주성시품패건설수요임무시구건통일협조적성시품패건설조직령도궤구，가강성시품패전략규화，이강화허의성시화망락성시품패건설，제정기업품패、산업품패화성시품패정합협동적전파방안。
City brand, enterprise brand, product brand are mutual influencing, mutual promoting and common development.The domestic city brand development has many kinds of models at present.Based on the actual situation of city brand development of Quanzhou, it should follow the road of the dominant role of Qingdao model and the subsidiary role of Shenzhen model,in which its primary task is to construct the uniform and harmonious leading organization, to strengthen strategic planning of city brand and to make out a collaborative ~ effective communication scheme.