外国经济与管理
外國經濟與管理
외국경제여관리
Foreign Economies & Management
2013年
8期
71~80
,共null页
消费者创新 合作创新 开放式创新 共创价值
消費者創新 閤作創新 開放式創新 共創價值
소비자창신 합작창신 개방식창신 공창개치
consumers as innovators; cooperation innovation; open innovation; value co-creation
由于需求的异质性，消费者会修改现有产品和服务或者开发新产品和服务来满足自己的需求，这就是所谓的“消费者创新”。信息和社交技术的发展使得消费者更加愿意和更有可能进行创新，消费者创新实践越来越多，创新形式也越来越多样化，但是现有研究尤其是国内学者对消费者创新的关注还非常少。本文以现有文献为基础，界定了消费者创新的概念，回顾了消费者单独和合作创新的影响因素、消费者对其创新的处理方式，以及企业如何利用消费者创新等方面的研究成果，并基于对现有文献的评析指出了未来研究方向。
由于需求的異質性，消費者會脩改現有產品和服務或者開髮新產品和服務來滿足自己的需求，這就是所謂的“消費者創新”。信息和社交技術的髮展使得消費者更加願意和更有可能進行創新，消費者創新實踐越來越多，創新形式也越來越多樣化，但是現有研究尤其是國內學者對消費者創新的關註還非常少。本文以現有文獻為基礎，界定瞭消費者創新的概唸，迴顧瞭消費者單獨和閤作創新的影響因素、消費者對其創新的處理方式，以及企業如何利用消費者創新等方麵的研究成果，併基于對現有文獻的評析指齣瞭未來研究方嚮。
유우수구적이질성，소비자회수개현유산품화복무혹자개발신산품화복무래만족자기적수구，저취시소위적“소비자창신”。신식화사교기술적발전사득소비자경가원의화경유가능진행창신，소비자창신실천월래월다，창신형식야월래월다양화，단시현유연구우기시국내학자대소비자창신적관주환비상소。본문이현유문헌위기출，계정료소비자창신적개념，회고료소비자단독화합작창신적영향인소、소비자대기창신적처리방식，이급기업여하이용소비자창신등방면적연구성과，병기우대현유문헌적평석지출료미래연구방향。
Due to the heterogeneity of demand, consumers would modify the existing products and services or develop new products and services to meet their own needs, namely consumers as innova- tors. The development of information and communication technology leads to consumers~ greater will- ingness to innovate and the greater possibility in the innovation. There are more and more consumer innovators in practice and innovation ways, but current research, especially domestic one, has not given much attention to consumers as innovators. Based on the existing literature, this paper clarifies the concept of consumers as innovators, reviews the studies focusing on the influencing factors of alone and cooperation innovation, the ways of consumers dealing with their innovation and cooperative use of consumers as innovators, and develops the directions in future research based on the analysis of current literature.
