CAJ | 학술논문

大众传媒传播的内容与方式要适应大学生的心理需求和偏好，尊重大学生群体价值观选择的自主性，拓宽其价值判断与选择空间。针对大学生主体意识增强、追求“务实”、崇尚“自我”、具有鲜明的个性色彩的价值偏好，创设大学生电视台或专门频道和网站，采用“分层管理、分段传播”及相关的技术手段和措施。完善监管法律体系和机制。加强社会监督，重视社会、学校、家庭三方面的合力作用，强化对大众传媒的监督管理，提高大众传媒对大学生宣传引导的效果。
대음전매전파적내용여방식요괄응대학생적심리수구화편호，존중대학생군체개치관선택적자주성，탁관기개치판단여선택공간。침대대학생주체의식증강、추구“무실”、숭상“자아”、구유선명적개성색채적개치편호，창설대학생전시태혹전문빈도화망참，채용“분층관리、분단전파”급상관적기술수단화조시。완선감관법률체계화궤제。가강사회감독，중시사회、학교、가정삼방면적합력작용，강화대대음전매적감독관리，제고대음전매대대학생선전인도적효과。
The mass media communication contents and methods should adapt to undergraduates＇ psycho- logical needs and preferences, respect for autonomy in choosing the values, and broaden their value judg- ment and choice space. Undergraduates have strong subject consciousness, pursue for＂ pragmatic＂, advo- cate ＂self＂, and have distinctive personality. Creating youth television or specialized channel and web- site, using the ＂ hierarchical management, separate dissemination＂, increasing the use of technical means and measures related to the mass media. Perfect the legal supervision system and mechanism, meanwhile, strengthen social supervision and pay attention to the role of society, school, family these three aspects to improve the guidance effect of mass media on undergraduates.