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2013年
8期
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营销管理 双汇新产品 终端营销策略
營銷管理 雙彙新產品 終耑營銷策略
영소관리 쌍회신산품 종단영소책략
marketing management Shineway new products terminal marketing strategy
双汇集团在长期发展过程中,形成了卓有成效的新产品终端营销策略,并依靠其强大的执行力,每年都能够成功地将新产品运作上市。在阐述双汇新产品终端营销策略理论支撑的基础上,进一步分析和总结了其新产品终端营销策略的实践经验。
雙彙集糰在長期髮展過程中,形成瞭卓有成效的新產品終耑營銷策略,併依靠其彊大的執行力,每年都能夠成功地將新產品運作上市。在闡述雙彙新產品終耑營銷策略理論支撐的基礎上,進一步分析和總結瞭其新產品終耑營銷策略的實踐經驗。
쌍회집단재장기발전과정중,형성료탁유성효적신산품종단영소책략,병의고기강대적집행력,매년도능구성공지장신산품운작상시。재천술쌍회신산품종단영소책략이론지탱적기출상,진일보분석화총결료기신산품종단영소책략적실천경험。
In the long-term development process, Shineway group established highly effective new products marketing strategies, and with the help of its strong execution brought new products to market successfially each year. On the basis of an- alyzing many marketing theory supporting the Shineway new products terminal marketing strategies, this paper goes further to analyze and summarize experinces and practices of Shinewav＇s new !0roducts terminal marketing strategies.
