CAJ | 학술논문

过去20年里，很多企业都在走具有中国特色的“模仿创新道路”。而今，这条道路愈发难走，成功的概率越来越低，有些企业甚至陷入“模仿陷阱”，消失在商海中。如何使模仿创新战略更有效地实施成为一个亟待探索的问题。文章在前人“一对一”（同行业中一个企业对另一个企业的模仿）常规模仿路径的基础上提出“一对多”（一个企业对行业内甚至行业外多个企业的模仿）的路径模型，归纳总结出模仿创新的三大原则（是否模仿、何时模仿、如何模仿），并制定出了一套较为科学完整的实施提升方案——模仿创新6步骤，这有利于企业实践者对模仿创新有较为系统的了解，将“模仿”和“创新”结合起来，打造“模仿创新”优势，为公司取得核心竞争优势打下基础。
과거20년리，흔다기업도재주구유중국특색적“모방창신도로”。이금，저조도로유발난주，성공적개솔월래월저，유사기업심지함입“모방함정”，소실재상해중。여하사모방창신전략경유효지실시성위일개극대탐색적문제。문장재전인“일대일”（동행업중일개기업대령일개기업적모방）상규모방로경적기출상제출“일대다”（일개기업대행업내심지행업외다개기업적모방）적로경모형，귀납총결출모방창신적삼대원칙（시부모방、하시모방、여하모방），병제정출료일투교위과학완정적실시제승방안——모방창신6보취，저유리우기업실천자대모방창신유교위계통적료해，장“모방”화“창신”결합기래，타조“모방창신”우세，위공사취득핵심경쟁우세타하기출。
Over the past two decades, many companies have taken the ＂imitation innovation way＂ with Chi-nese characteristics. Now, this way becomes very difficult to take. The probability of success becomes smaller and smaller. Some companies even jumped into the ＂ imitation trap＂, and disappeared in the business. Based on the pattern of ＂one-to-one＂（mainly referring to one enterprise imitating another in the same industry）, the pattern of ＂one -to -many＂（referring to one enterprise imitating more than one another, which may he in same industry or not） is proposed. This paper summarizes three principles of the imitation innovation （ whether to imitate, when to imitate and how to imitate） , and works out a set of more scientific and complete implementation projects six steps of scheme - imitation innovation. They are helpful for enterprise practitioners to obtain a systematic under- standing of imitation innovation, combine ＂imitation＂ and ＂innovation＂, shape the imitation innovation advantage, and lay a core and competitive foundation for the company.