CAJ | 학술논문

乡村旅游地居民是社区参与的主体，社区参与是乡村旅游地可持续发展的重要前提，目前社区归属感对乡村旅游地居民社区参与的影响机制和路径研究较为薄弱。基于文献回顾，引入旅游获益中介变量，构建乡村旅游地居民的社区归属感——社区参与结构方程模型。以浙江安吉为例，通过实地问卷调查采集数据，探讨社区归属感对社区参与的影响机制及路径。研究表明：乡村旅游地居民社区归属感对旅游获益和社区参与均有显著正向影响，旅游获益是社区归属感影响社区参与的中介变量；社区归属感对社区参与既有直接效应又有间接效应，其直接效应（0．48）远远高于通过中介变量旅游获益对社区参与的间接效应（0．55×0．27）；旅游地居民对个人职业与旅游业的关系的重视程度要高于家庭成员职业与旅游业的关系。最后提出了促进乡村旅游发展的若干建议和研究不足。
향촌여유지거민시사구삼여적주체，사구삼여시향촌여유지가지속발전적중요전제，목전사구귀속감대향촌여유지거민사구삼여적영향궤제화로경연구교위박약。기우문헌회고，인입여유획익중개변량，구건향촌여유지거민적사구귀속감——사구삼여결구방정모형。이절강안길위례，통과실지문권조사채집수거，탐토사구귀속감대사구삼여적영향궤제급로경。연구표명：향촌여유지거민사구귀속감대여유획익화사구삼여균유현저정향영향，여유획익시사구귀속감영향사구삼여적중개변량；사구귀속감대사구삼여기유직접효응우유간접효응，기직접효응（0．48）원원고우통과중개변량여유획익대사구삼여적간접효응（0．55×0．27）；여유지거민대개인직업여여유업적관계적중시정도요고우가정성원직업여여유업적관계。최후제출료촉진향촌여유발전적약간건의화연구불족。
Residents in rural tourist destination are major parts of community involvement which is an important prerequisite for sustainable development of rural tourist destination. Sense of community is one of positive factors to promote tourism community Involvement. But there are a few researches on this subject especially its impact mechanism and path. Based on a review of the literature and the introduction of variable of personal benefit from tourism, the paper constructed the structural equation model on sense of community-community Involvement in rural tourism destination. The study took Anji county in Zhejiang province as a case to explore the impact mechanism and path of sense of community on community involvement. The results showed that sense of community had significant positive effects on community involvement and personal benefit, and that personal benefit from tourism was a mediate variable of this influence. Influence of sense of community on community involvement had both direct effect and the indirect effect, and its direct effect （0.48） was much higher than the indirect effect （0. 55 ~ 0.27 ） through the mediate variable of personal benefit from tourism. Residents in rural tourist destination pay more attention to personal occupation and its relationship between the tourism industry than his/her members of the family occupation in relation to tourism. The article put forward some suggestions for promoting the development of rural tourism.