CAJ | 학술논문

社交网站是开展电子服务的新平台,将其引入电子服务研究,有利于服务价值提升与服务创新.本文基于对国内银行业的调查数据,揭示现有银行业利用社交网站平台开展电子服务活动的具体内容、存在的优势及不足,并给出具体优化建议.研究结论为银行业电子服务的改进提供参考和借鉴,同时为其他行业利用新媒体开展电子服务提供思路.
사교망참시개전전자복무적신평태,장기인입전자복무연구,유리우복무개치제승여복무창신.본문기우대국내은행업적조사수거,게시현유은행업이용사교망참평태개전전자복무활동적구체내용、존재적우세급불족,병급출구체우화건의.연구결론위은행업전자복무적개진제공삼고화차감,동시위기타행업이용신매체개전전자복무제공사로.
Social network site is a new platform for developing e - service, which will promote service value and service innovation. Based on the.data of the domestic banks, this paper revealed the advantages and shortages about the contents of e- service which were carded out by social network site of the banking industry and gave the specific optimization proposals. The results of this study＇ had implications for the improvement of bank e - service research. Also, it could provide the new ideas for other industries using new media to develop eservice.