CAJ | 학술논문

“更高、更强、更快”是奥林匹克运动的著名格言，运动员通过不断刷新纪录以及挑战极限的勇气来实现新目标，推动事业的新发展。电视媒体的发展，为奥林匹克运动赋予了更全面的意义。塑造、传播、映像、反馈、调整、再传播是奥运电视传播的一个过程，这个过程是在不断改进、自我完善、解释沟通中循序渐进地完成的。本文从奥林匹克和电视的发展历程人手，阐述了奥林匹克精神与电视传播的关系，从而进一步表明电视对奥林匹克运动的发展有着十分重要的影响。
“경고、경강、경쾌”시오림필극운동적저명격언，운동원통과불단쇄신기록이급도전겁한적용기래실현신목표，추동사업적신발전。전시매체적발전，위오림필극운동부여료경전면적의의。소조、전파、영상、반궤、조정、재전파시오운전시전파적일개과정，저개과정시재불단개진、자아완선、해석구통중순서점진지완성적。본문종오림필극화전시적발전역정인수，천술료오림필극정신여전시전파적관계，종이진일보표명전시대오림필극운동적발전유착십분중요적영향。
To be ＂higher, stronger, and faster＂ is the famous motto of the Olympic Movement. To achieve new goals and ad- vancement, athletes continue to update the records and manifest the courage to challenge the limits. The development of video- land endows the Olympic Movement with more comprehensive meanings. Shaping, disseminating, mapping, feedback, adjust- ment, and redissemination are the Olympic television broadcast＇ s process gradually accomplished through continuous update, self - improvement, explanation and communication. In terms of the development of the Olympics and TV, the article analyzes the relationship between the Olympic spirit and television broadcasting so as to further demonstrate the significant influences of television on the development of the Olympic Movement.