CAJ | 학술논문

采用文献法、调查法、访谈法对闽台体育产业发展状况和两地的交流与合作进行调查研究，结果表明：体育用品业均是闽台体育产业的支柱产业，而两地竞赛表演业、休闲健身娱乐业也都呈现出良好的发展势头。闽台体育产业交流与合作曾有过成功的尝试，也存在一定的瓶颈，为此提出发展对策。展望未来，闽台体育产业交流与合作将具有光辉灿烂的前景。闽台体育产业界将建立互信、互动、互补、互利的合作机制，达到一种双赢的战略格局；在闽台城市间轮流举办“海峡两岸体育产业论坛”，扩大闽台两地体育产业学术界的影响；通过民间组织、体育用品制造企业协会的作用，搭建闽台体育用品企业合作的平台，组建闽台体育产业集团，构建闽台体育产业REP系统，共同打造中华国际名牌体育产品；架设体育产业人才交流的畅通渠道；在闽台两地策划并定期运营国际知名大型赛事。
채용문헌법、조사법、방담법대민태체육산업발전상황화량지적교류여합작진행조사연구，결과표명：체육용품업균시민태체육산업적지주산업，이량지경새표연업、휴한건신오악업야도정현출량호적발전세두。민태체육산업교류여합작증유과성공적상시，야존재일정적병경，위차제출발전대책。전망미래，민태체육산업교류여합작장구유광휘찬란적전경。민태체육산업계장건립호신、호동、호보、호리적합작궤제，체도일충쌍영적전략격국；재민태성시간륜류거판“해협량안체육산업론단”，확대민태량지체육산업학술계적영향；통과민간조직、체육용품제조기업협회적작용，탑건민태체육용품기업합작적평태，조건민태체육산업집단，구건민태체육산업REP계통，공동타조중화국제명패체육산품；가설체육산업인재교류적창통거도；재민태량지책화병정기운영국제지명대형새사。
With literature review, investigation and interview method, the investigation and study of the develop-ment and the exchanges and cooperation in sports industry between Fujian and Taiwan were taken. The investiga-tion results showed that sporting goods industry are a pillar industry of sports industry in Fujian and Taiwan, while the competitive performance industry in the two places, namely, leisure fitness and entertainment, are also in good development momentum. Exchanges and cooperation between Fujian and Taiwan sports industry had been a suc-cessful attempt and had encountered some bottlenecks. Then, the development countermeasures had been pro-posed. Looking ahead, the sports industry exchanges and cooperation between Fujian and Taiwan will have a bright future. Fujian-Taiwan sports industry shall build mutual trust, interaction, complementarity, mutual benefit and cooperation mechanism to achieve a win-win strategic pattern. Hosting the ＂Cross-Strait Forum on the sports industry＂ in turns in the cities between Fujian and Taiwan will expand the impact of sports industry in academia between Fujian and Taiwan. Through the role of civil society organizations and sporting goods manufacturers asso-ciation, a platform for business cooperation should be set up between Fujian and Taiwan sporting goods. Sports in- dustry groups between Fujian and Taiwan should be set up. Sports industry REP system between Fujian and Tai-wan should be built. The international brand of Chinese sports products would be together created. Smooth chan-nels of communication of sports industry talents should be set up. Internationally renowned large-scale sport events should be planned and regular operated in Fujian and Taiwan.