CAJ | 학술논문

为了研究不同同龄群体对高端数码产品奢侈性感知的差异，本文搜集了283个关于消费者对高端数码产品的奢侈性感知等级，以及价格弹性与购买动机的数据样本，结果表明，不同的同龄群体对高端数码产品的奢侈感知存在显著差异；被认为是必需品的高端数码产品相对缺乏价格弹性，而被认为是奢侈品的高端数码产品在产品涨价后更容易被放弃消费；不同的同龄群体购买高端数码产品的动机各不相同，购买行为会降低消费者对高端数码产品的奢侈性感知。
위료연구불동동령군체대고단수마산품사치성감지적차이，본문수집료283개관우소비자대고단수마산품적사치성감지등급，이급개격탄성여구매동궤적수거양본，결과표명，불동적동령군체대고단수마산품적사치감지존재현저차이；피인위시필수품적고단수마산품상대결핍개격탄성，이피인위시사치품적고단수마산품재산품창개후경용역피방기소비；불동적동령군체구매고단수마산품적동궤각불상동，구매행위회강저소비자대고단수마산품적사치성감지。
To investigate the differences of group luxury awareness of high - end digital products, a total of 283 question- naires about the consumer＇s luxury perception, price elasticity and purchasing motivation towards high -end digital prod- ucts were collected. The results showed that there were significant differences among various ages in their luxury percep- tions of high - end digital products; digital products considered to be necessity were relative lack of elasticity, however, those considered to be luxury were easily to be abandoned by customers when their prices rise, which means that they have high price elasticity; different ages had different motivations for buying goods which were considered to be luxury, and finally, the purchasing behavior will lower consumer＇s perception in the luxury of high -end digital products.