CAJ | 학술논문

通过引入营销学中的AIO生活方式测量量表作为细分工具，运用SPSS软件对调研数据进行因子、聚类、频率和交叉对比分析，得出：新生代农民工内部分化为追求成功型、快乐生活型、自我矛盾型、积极奋斗型和得过且过型五类生活方式各异的群体；新生代农民工在社会学分层标准的角度下仍是一个同质的群体，处于同一阶层，其在年龄、受教育程度和收入三方面没有显著性差异；运用A（活动）、I（兴趣）和0（观点）三维评价指标对新生代农民工进行群内分层，发现其内部呈现倒金字塔状分层。
통과인입영소학중적AIO생활방식측량량표작위세분공구，운용SPSS연건대조연수거진행인자、취류、빈솔화교차대비분석，득출：신생대농민공내부분화위추구성공형、쾌악생활형、자아모순형、적겁강두형화득과차과형오류생활방식각이적군체；신생대농민공재사회학분층표준적각도하잉시일개동질적군체，처우동일계층，기재년령、수교육정도화수입삼방면몰유현저성차이；운용A（활동）、I（흥취）화0（관점）삼유평개지표대신생대농민공진행군내분층，발현기내부정현도금자탑상분층。
This paper, by using AIO in marketing as a segmentation tool, it conducts the clustering, frequency and cross- comparison analysis of the survey data by using the SPSS software and thus arrived at the following conclusions： in terms of lifestyle, the new generation of migrant workers can be divided into five different groups--pursuing of success, happily liv- ing, self-contradiction, actively struggling and muddling along ; the new generation of migrant workers, from the perspective of social stratification standard, still is a homogeneous group because they are in the same class, and there is no significant difference in their ages, education levels and incomes. By stratifying the new generation of migrant workers by means of AIO （Activity, Interests, Opinion Inventory）, it found that within the group, it presents the inverted hierarchical pyramid.