CAJ | 학술논문

消费主义影响下的媒介时代,娱乐产品的＂眩惑＂、泛娱乐化是传媒产业审美缺失现象的重要体现。而传播主体审美人格的缺席则是造成这些现象产生的重要原因。从当代传播美学视角来看,在传媒时代,传播主体审美人格的建构、审美素养的提高,对传媒品质的提升与传媒产业的发展,都具有重要的意义。
소비주의영향하적매개시대,오악산품적＂현혹＂、범오악화시전매산업심미결실현상적중요체현。이전파주체심미인격적결석칙시조성저사현상산생적중요원인。종당대전파미학시각래간,재전매시대,전파주체심미인격적건구、심미소양적제고,대전매품질적제승여전매산업적발전,도구유중요적의의。
Overwhelmed by the consumerism, the medium times is featured with the bewildered pan-- entertainment, which implies the deficiency of aesthetics in media industry. With regard to the various factors, the absence of aesthetic personality in communication subject is to blame for the dilemma. From the perspective of modern communication aesthetics, it is of paramount significance to construct the aesthetic personality of communication subject and improve the aesthetic quality for the media quality enhancement and media industry development in times of media.