CAJ | 학술논문

负面新闻传播在狭义上也可以理解为负面新闻报道。一般而言，媒体报道负面新闻的初衷是实现负面新闻信息传播的正向效果，但由于把握和表达不当，往往事与愿违。在负面新闻报道中，坚持适度原则可以规避负面新闻信息的消极影响，最大限度地发挥负面新闻报道的正面价值。负面新闻报道中的适度原则从宏观上来讲就是在报道时要顾全大局，坚持党性原则与人民性原则；从具体要求上来讲，就是要保证新闻的真实性、持取恰当的情感立场、作出正确的价值判断以及控制报道数量、平衡报道。
부면신문전파재협의상야가이리해위부면신문보도。일반이언，매체보도부면신문적초충시실현부면신문신식전파적정향효과，단유우파악화표체불당，왕왕사여원위。재부면신문보도중，견지괄도원칙가이규피부면신문신식적소겁영향，최대한도지발휘부면신문보도적정면개치。부면신문보도중적괄도원칙종굉관상래강취시재보도시요고전대국，견지당성원칙여인민성원칙；종구체요구상래강，취시요보증신문적진실성、지취흡당적정감립장、작출정학적개치판단이급공제보도수량、평형보도。
The spread of negative news can also be interpreted as negative news reports in the narrow sense. In general, the purpose of negative news report is to realize the positive effect of negative news information communica- tion. But due to improper control and expression, its effect oRen goes contrary to our wishes. In negative news re- port, sticking to moderate principle can help avoid the negative influence of negative news information and maximize the positive value of negative news coverage. Speaking from the macro, the moderate principle of negative news re- ports is considering the overall situation, insisting on the principle of party spirit and people＇s interest. In terms of specific requirements, moderate principle of negative news reports requires that newsreporters ensure the authenticity of news, take appropriate emotional stance, make the right judgement on value and control the numter of reports to keep balance.