CAJ | 학술논문

当前作为一项新型旅游资源我国非物质文化遗产的开发与利用被广泛关注并逐渐受到重视，旅游产品的消费水平对于非物质文化遗产地区的旅游业收入与发展有着至关重要的作用，因此塑造良好的非物质文化遗产旅游产品的品牌形象是对其开发与保护的有效途径。文章正是以此为契机，通过产品色彩设计的独特视觉表现和文化语义，研究分析色彩与产品品牌形象塑造的紧密联系，并由此对非物质文化遗产旅游产品品牌形象塑造中的色彩设计进行深入而具体的构建。
당전작위일항신형여유자원아국비물질문화유산적개발여이용피엄범관주병축점수도중시，여유산품적소비수평대우비물질문화유산지구적여유업수입여발전유착지관중요적작용，인차소조량호적비물질문화유산여유산품적품패형상시대기개발여보호적유효도경。문장정시이차위계궤，통과산품색채설계적독특시각표현화문화어의，연구분석색채여산품품패형상소조적긴밀련계，병유차대비물질문화유산여유산품품패형상소조중적색채설계진행심입이구체적구건。
Nowadays as a new type of tourism resources, the development and utilization of intangible cultural heritage in our country have attracted lots of attention and gradually been taken seriously, the level of consumption of tourism products plays a vital role in the income and development of the intangible cultural heritage tourism, thereforeshaping a good brand image of the intangible cultural heritage tourism products is an effective way for its development and protection. So this paper aims to study the close relation between color design and the shaping of the products brand image through the unique visual of product color design and cultural semantics, and thus to construct the color design in shaoing the brand image of intangible cultural heritage tourism products in a deep and specific way.