CAJ | 학술논문

伴随着网络的普及、网民的爆发性增长和电子商务的深入应用，许多中小企业都利用电子商务的低成本、高效率和宣传范围广等优势进行网上贸易，进而获得竞争优势和许多新的市场机会，也面临了许多新的挑战。为推动中小企业网站信息服务水平，文章基于网络用户体验的视角，设计了网站信息服务水平评价指标体系，在对149个网站连续6个月的技术数据监测和1230人次调查后，采用主成分分析法进行了实证研究，得出了符合实际的结论。
반수착망락적보급、망민적폭발성증장화전자상무적심입응용，허다중소기업도이용전자상무적저성본、고효솔화선전범위엄등우세진행망상무역，진이획득경쟁우세화허다신적시장궤회，야면림료허다신적도전。위추동중소기업망참신식복무수평，문장기우망락용호체험적시각，설계료망참신식복무수평평개지표체계，재대149개망참련속6개월적기술수거감측화1230인차조사후，채용주성분분석법진행료실증연구，득출료부합실제적결론。
With the further application of the popularization of the internet, the explosive growth of the internet and electronic commerce, many SMEs （small and medium-sized enterprises） are using electronic commerce for low cost, high efficiency, wide propaganda range and other advantages of online trade, then obtain the competitive advantage and many new market opportunities, but it also face many new challenges. To promote SMEs website information service, this paper design the evaluation index system of website information service level, based on the perspective of network user experience, then carry on the empirical research and the practical conclusion, using the principal components analysis method in the 149 sites for 6 consecutive months of technical data monitoring and 1230 people＇s survey.