CAJ | 학술논문

通过剖析企业软实力的内涵和构成要素,发现企业软实力和企业竞争力两者高度关联,共同构成企业能力.企业通过履行社会责任,影响不同的利益相关者,从而获得利益相关者的价值认同,有助于形成企业软实力.通过对民营企业经营实践正反两方面典型案例的讨论,证实了具有社会责任意识的企业有助于企业软实力的提升,揭示了企业履行社会责任与企业软实力的传导关系.
통과부석기업연실력적내함화구성요소,발현기업연실력화기업경쟁력량자고도관련,공동구성기업능력.기업통과리행사회책임,영향불동적이익상관자,종이획득이익상관자적개치인동,유조우형성기업연실력.통과대민영기업경영실천정반량방면전형안례적토론,증실료구유사회책임의식적기업유조우기업연실력적제승,게시료기업리행사회책임여기업연실력적전도관계.
This paper begins with discovering the high degree of association between corporate soft power and enterprise competitiveness,and the joint efforts of the two to construct the enterprise ability through dissecting the connotation and the elements of the corporate soft power.The paper also argues that the private enterprises affect different stake holders through shouldering social responsibilities.And furthermore they can get the value identification of the stake holders,which facilitates the formation of corporate soft power.The operation of some private enterprises （through the positive and negative classical case study） are sound proofs of the argument that corporation that has the awareness of social responsibility helps with the enhancement of its corporate soft power.The findings show that there is a transmittable relationship between taking social responsibility and developing corporate soft power.