科研管理
科研管理
과연관리
Science Research Management
2013年
9期
64~71
,共null页
闭环供应链 博弈论 分散式决策 集中式决策 协调
閉環供應鏈 博弈論 分散式決策 集中式決策 協調
폐배공응련 박혁론 분산식결책 집중식결책 협조
closed -loop supply chain (CLSC) ; game theory; decentralized decision- making; centralized decision- making;coordination
在由一个制造商和一个零售商组成的制造商回收再制造闭环供应链中,考虑系统成员问存在Nash均衡博弈、制造商领导的Stackelberg博弈和零售商领导的Stackelberg博弈等权利关系,研究并比较三种分散式决策闭环供应链的定价决策及利润问题。研究结论表明:在制造商领导的市场中,零售商的零售价与获得产品的批发价呈正相关关系;在零售商领导的市场中,制造商的批发价和回收率均与零售商的零售价呈负相关关系;回收产品的潜在期望收益是回收行为的驱动因素;在分散式决策闭环供应链中,市场无领导者时,消费者获得的收益最多,闭环供应链也越有利于降低资源消耗,且制造商和零售商均有动机成为领导者,其拥有的权利越大,议价能力会越强,获得的利润就会越多;与分散式决策相比,集中式决策闭环供应链的零售价最低,回收率和渠道总利润最高。最后,我们设计了可协调三种分散式决策闭环供应链的收益共享契约。
在由一箇製造商和一箇零售商組成的製造商迴收再製造閉環供應鏈中,攷慮繫統成員問存在Nash均衡博弈、製造商領導的Stackelberg博弈和零售商領導的Stackelberg博弈等權利關繫,研究併比較三種分散式決策閉環供應鏈的定價決策及利潤問題。研究結論錶明:在製造商領導的市場中,零售商的零售價與穫得產品的批髮價呈正相關關繫;在零售商領導的市場中,製造商的批髮價和迴收率均與零售商的零售價呈負相關關繫;迴收產品的潛在期望收益是迴收行為的驅動因素;在分散式決策閉環供應鏈中,市場無領導者時,消費者穫得的收益最多,閉環供應鏈也越有利于降低資源消耗,且製造商和零售商均有動機成為領導者,其擁有的權利越大,議價能力會越彊,穫得的利潤就會越多;與分散式決策相比,集中式決策閉環供應鏈的零售價最低,迴收率和渠道總利潤最高。最後,我們設計瞭可協調三種分散式決策閉環供應鏈的收益共享契約。
재유일개제조상화일개령수상조성적제조상회수재제조폐배공응련중,고필계통성원문존재Nash균형박혁、제조상령도적Stackelberg박혁화령수상령도적Stackelberg박혁등권리관계,연구병비교삼충분산식결책폐배공응련적정개결책급리윤문제。연구결론표명:재제조상령도적시장중,령수상적령수개여획득산품적비발개정정상관관계;재령수상령도적시장중,제조상적비발개화회수솔균여령수상적령수개정부상관관계;회수산품적잠재기망수익시회수행위적구동인소;재분산식결책폐배공응련중,시장무령도자시,소비자획득적수익최다,폐배공응련야월유리우강저자원소모,차제조상화령수상균유동궤성위령도자,기옹유적권리월대,의개능력회월강,획득적리윤취회월다;여분산식결책상비,집중식결책폐배공응련적령수개최저,회수솔화거도총리윤최고。최후,아문설계료가협조삼충분산식결책폐배공응련적수익공향계약。
In a manufacturers' collecting and remanufacturing closed - loop supply chain (CLSC) which is composed of one manufacturer and one retailer, in consideration of the Nash equilibrium game existing among the system members, the Stackelberg game led by the manufacturers, the Stackelberg game led by the retailers and other right relations, this paper studies and com- pares the pricing decisions and profits problem of the three decentralized decision - making CLSC models. The research results indicate that: in the markets led by manufacturers, the retail price of the retailers has a positive correlation with the wholesale price of the products obtained; in the markets led by the retailers, the manufacturers' wholesale price and return rate have a neg- ative correlation with the retail price of the retailers ; the potential expected income of the recovered products is the driving factor for the recovery activities. In the decentralized decision - making CLSC, when there is no leader in the market, the consumers will get most profit and the CLSC is more favorable to the resources consumption. Moreover, both the manufacturer and the retail- er have the motivation to be leaders, and they will get more power, bargaining capacity and profits. In comparison, in the cen- tralized decision - making CLSC, the retail price is lowest, the return rate and total channel profits are highest. Finally, we de- sign the revenue sharing contract to coordinate the three decentralized decision- making CLSC models.