CAJ | 학술논문

本文运用湖南省15个县（市、区）的1078个农户样本数据，分析了农村农业信息化公共服务中农户需求满意度及其影响因素，并针对不同地区农户的需求，对农村农业信息化公共服务内容进行了排序分析。研究结果表明，农民受教育程度、自感家庭收入水平、家庭生产经营主业等农户个体或家庭因素，政府农村农业信息化服务内容、宽带是否入户等公共服务因素，对农户需求满意度的影响具有统计显著意义。研究结果发现，在不同地区，农户对政府农村农业信息化服务内容的需求存在较大差异，政府农村农业信息化服务的内容是否符合农户家庭生产经营主业的需要，是最重要的影响因素。文章建议，国家应重点加强农村农业信息化“最初一公里”的建设，以努力提高农户需求满意度。
본문운용호남성15개현（시、구）적1078개농호양본수거，분석료농촌농업신식화공공복무중농호수구만의도급기영향인소，병침대불동지구농호적수구，대농촌농업신식화공공복무내용진행료배서분석。연구결과표명，농민수교육정도、자감가정수입수평、가정생산경영주업등농호개체혹가정인소，정부농촌농업신식화복무내용、관대시부입호등공공복무인소，대농호수구만의도적영향구유통계현저의의。연구결과발현，재불동지구，농호대정부농촌농업신식화복무내용적수구존재교대차이，정부농촌농업신식화복무적내용시부부합농호가정생산경영주업적수요，시최중요적영향인소。문장건의，국가응중점가강농촌농업신식화“최초일공리”적건설，이노력제고농호수구만의도。
This paper uses 1,078 rural household samples data in 15 counties （city, area） to analyze the farmer＇s satisfaction for public service demand in rural informationization and its influencing factors, and based on different groups of farmers, it also analyzes the rural information service contents in sequence. The research results show that the farmers educational level, self --induction family income level and other individual or family factors, as well as the government service contents in rural in- formatization and some public service factors like broadband access to households, will have statistical significance in affecting the farmers demand satisfaction. The results of the study show that in different regions, the farmer demands for government rural informatization services exist bigger difference, and whether the government service contents can meet the core produc- tion and operation needs will be the most important influencing factor. The article suggests that our country should focus on strengthening the construction of ＇first one kilometer＇in rural informatization in order to improve farmers demand satisfaction.