当代青年研究
噹代青年研究
당대청년연구
Contemporary Youth Research
2013年
5期
82~89
,共null页
易班 用户黏度 模型
易班 用戶黏度 模型
역반 용호점도 모형
E-class; User Viscosity; Model
2009年下半年，上海市教卫党委、市教委共同研发上海大学生实名互动平台“易班”，目前已覆盖上海所有高校。该研究构建了易班用户黏度的初始模型，并对上海15所高校的319名学生用户进行问卷调查。研究发现：影响易班用户黏度的因素中，用户对于易班的感知安全性最为认可，用户有用性也受到了一定的认可，但感知趣味性、转换成本、满意度3项一级指标认同度较低；易班用户黏度修正模型中，按路径系数影响大小依次为：满意度，感知趣味性，转换成本，感知安全性。
2009年下半年，上海市教衛黨委、市教委共同研髮上海大學生實名互動平檯“易班”，目前已覆蓋上海所有高校。該研究構建瞭易班用戶黏度的初始模型，併對上海15所高校的319名學生用戶進行問捲調查。研究髮現：影響易班用戶黏度的因素中，用戶對于易班的感知安全性最為認可，用戶有用性也受到瞭一定的認可，但感知趣味性、轉換成本、滿意度3項一級指標認同度較低；易班用戶黏度脩正模型中，按路徑繫數影響大小依次為：滿意度，感知趣味性，轉換成本，感知安全性。
2009년하반년，상해시교위당위、시교위공동연발상해대학생실명호동평태“역반”，목전이복개상해소유고교。해연구구건료역반용호점도적초시모형，병대상해15소고교적319명학생용호진행문권조사。연구발현：영향역반용호점도적인소중，용호대우역반적감지안전성최위인가，용호유용성야수도료일정적인가，단감지취미성、전환성본、만의도3항일급지표인동도교저；역반용호점도수정모형중，안로경계수영향대소의차위：만의도，감지취미성，전환성본，감지안전성。
In the latter half of 2009, the Party Committee and Health and Shanghai Municipal Commission of Education of Shanghai Municipal Commission of Education co-developed the real name interaction platform E-Class for university students in Shanghai. The paper constructs the initial E-Class user viscosity model by analyzing a lot of literature and learning from many research results of the information system, conducts questionnaire over 319 students from 15 colleges and universities. This paper found that perceived safety is the most recognizable while perceived usefulness comes second in the factors influencing the E-Class user viscosity by the empirical study. From top to bottom on the path coefficient of E-Class user viscosity model are satisfaction, perceived playfulness, perceived switching cost and perceived safety.
