企业经济
企業經濟
기업경제
Enterprise Economy
2013年
9期
97~100
,共null页
电子商务 岗位 技能 招聘广告 内容分析
電子商務 崗位 技能 招聘廣告 內容分析
전자상무 강위 기능 초빙엄고 내용분석
e-commerce; post; skills; recruitment advertisement; content analysis
本文在前期研究结果基础上，基于招聘网站发布的1035条电子商务岗位招聘广告的内容，对我国企业电子商务技术类、商务类和综合管理类三种岗位人才所需要的核心技能进行了方差分析。结果表明，电子商务技术类、商务类和综合管理类等不同岗位类型对技术维度和商务维度核心技能需求存在总体显著差异，对综合维度核心技能需求无显著差异。对于技术维度核心技能需求而言，综合管理类岗位需求最弱，而技术类和商务类岗位需求相当；对于商务维度核心技能需求而言，技术类岗位需求最弱，商务类和综合管理类岗位需求相当。最后对培养高校电子商务人才提出了相关的对策建议。
本文在前期研究結果基礎上，基于招聘網站髮佈的1035條電子商務崗位招聘廣告的內容，對我國企業電子商務技術類、商務類和綜閤管理類三種崗位人纔所需要的覈心技能進行瞭方差分析。結果錶明，電子商務技術類、商務類和綜閤管理類等不同崗位類型對技術維度和商務維度覈心技能需求存在總體顯著差異，對綜閤維度覈心技能需求無顯著差異。對于技術維度覈心技能需求而言，綜閤管理類崗位需求最弱，而技術類和商務類崗位需求相噹；對于商務維度覈心技能需求而言，技術類崗位需求最弱，商務類和綜閤管理類崗位需求相噹。最後對培養高校電子商務人纔提齣瞭相關的對策建議。
본문재전기연구결과기출상，기우초빙망참발포적1035조전자상무강위초빙엄고적내용，대아국기업전자상무기술류、상무류화종합관리류삼충강위인재소수요적핵심기능진행료방차분석。결과표명，전자상무기술류、상무류화종합관리류등불동강위류형대기술유도화상무유도핵심기능수구존재총체현저차이，대종합유도핵심기능수구무현저차이。대우기술유도핵심기능수구이언，종합관리류강위수구최약，이기술류화상무류강위수구상당；대우상무유도핵심기능수구이언，기술류강위수구최약，상무류화종합관리류강위수구상당。최후대배양고교전자상무인재제출료상관적대책건의。
Based on the resuhs of our previous study and content analysis of 1035 recruitment advertisements in Chinese enterprises, this paper applied the variance method to analyze core skill demands among e-commerce posts of technology, business and comprehensive management. The results indicated that there were significant differences in technology and business core skill demands among e -commerce posts of technology, business and comprehensive management; however, there were no sig- nificant differences in core skill demands of comprehensive management. For technology core skill demands, comprehensive management post demand was the weakest, and technology and business post demands were approximately equal; for the business core skills demands, technology post demand was the weakest, and business and comprehensive management post demands were approximately equal. Finally, some suggestions about e- commerce personnel training had been given to Chinese colleges and universities based on the research results.
