CAJ | 학술논문

文化是一个民族身份认同的标志。民族文化能不能被传承和发展,在很大程度上取决于该民族文化在当下的有用性。以羌族旅游开发为例,旅游开发使羌族民众认识到了自身文化的有用性,其直观体现是能够通过各种与羌族文化有关的旅游产品开发获得经济收入。在为了获得更多经济收入的心理驱动下,羌族民众积极发掘展示本民族文化,激发出了作为文化持有者的主体能动性,虽然这种主动性是为了＂逐利＂,但却使羌族文化在主体的无意识下得到了传承和发展,文化自豪感和认同感也在＂逐利＂行为中得到体现和强化。
문화시일개민족신빈인동적표지。민족문화능불능피전승화발전,재흔대정도상취결우해민족문화재당하적유용성。이강족여유개발위례,여유개발사강족민음인식도료자신문화적유용성,기직관체현시능구통과각충여강족문화유관적여유산품개발획득경제수입。재위료획득경다경제수입적심리구동하,강족민음적겁발굴전시본민족문화,격발출료작위문화지유자적주체능동성,수연저충주동성시위료＂축리＂,단각사강족문화재주체적무의식하득도료전승화발전,문화자호감화인동감야재＂축리＂행위중득도체현화강화。
Culture is the soul of a nation.To a large extent,the survival and development of aparticular national culture relies on its usefulness under contemporary circumstances.By looking into the tourism development of Qiang ethnic minority,this paper points out that tourism development of Qiang ethnic minority boosts its people to realize the usefulness of their own culture,to be more specific,gaining financial income with various Qiang ethnic minority related tourism activities.In order to gain more income,the Qiang introduce and excavate their own culture,which in return stimulates the initiatives of these cultural holders.Although they are money-making-oriented,Qiang ethnic culture is inherited and developed simultaneously.Its cultural pride and cultural identity are also embodied and strengthened in the process.