中国流通经济
中國流通經濟
중국류통경제
China Business and Market
2013年
9期
70~76
,共null页
跨国公司 战略联盟 聚集效应 品牌营销
跨國公司 戰略聯盟 聚集效應 品牌營銷
과국공사 전략련맹 취집효응 품패영소
transnational corporation; strategic alliances; aggregation effect; brand marketing
进入21世纪以来,特别是在经历了金融危机之后,作为世界经济发展主推手的跨国公司,为了适应经济全球化发展而进行了相应的战略调整,通过更合理、高效的方式以保持公司可持续发展和对利润的最大化诉求。主要表现为跨国公司战略技术联盟地位不断上升,跨国并购的行业范围广泛且垄断性增强,跨国公司研发国际化并追求产业和知识的聚集效应,品牌营销成为营销重点。
進入21世紀以來,特彆是在經歷瞭金融危機之後,作為世界經濟髮展主推手的跨國公司,為瞭適應經濟全毬化髮展而進行瞭相應的戰略調整,通過更閤理、高效的方式以保持公司可持續髮展和對利潤的最大化訴求。主要錶現為跨國公司戰略技術聯盟地位不斷上升,跨國併購的行業範圍廣汎且壟斷性增彊,跨國公司研髮國際化併追求產業和知識的聚集效應,品牌營銷成為營銷重點。
진입21세기이래,특별시재경력료금융위궤지후,작위세계경제발전주추수적과국공사,위료괄응경제전구화발전이진행료상응적전략조정,통과경합리、고효적방식이보지공사가지속발전화대리윤적최대화소구。주요표현위과국공사전략기술련맹지위불단상승,과국병구적행업범위엄범차롱단성증강,과국공사연발국제화병추구산업화지식적취집효응,품패영소성위영소중점。
Since we entered the 21st century, especially after the financial crisis, transnational corporation, the main promoters of the world economy, have adjusted the related strategies to adapt to the global development and put in effort in maintaining the sustainable development and the maximized profit by more rational and efficient method. The status of transnational corporation in strategic technological alliance has been increasingly improved; the industrial scope of cross-border M＆A has been expanded and the monopoly of that has been strengthened; the R＆D of transnational corporation has been internationalized and the aggregation effect of industry and knowledge has been demonstrated; brand marketing has become the focus of marketing.
