CAJ | 학술논문

以服务的提供者为依据对第三方电子商务平台的含义进行阐释，并依照网络交易的特殊性解构出能够影响到第三方电子商务平台服务质量的因素叫享息不对称、平台的建设和安全性。同时，以逻辑推理的方法提出制衡这些影响因素的第三方电子商务平台服务质量保证体系，共包括五大机制：信息构建、信誉机制、信息安全机制、冲突解决机制和辅助机制。
이복무적제공자위의거대제삼방전자상무평태적함의진행천석，병의조망락교역적특수성해구출능구영향도제삼방전자상무평태복무질량적인소규향식불대칭、평태적건설화안전성。동시，이라집추리적방법제출제형저사영향인소적제삼방전자상무평태복무질량보증체계，공포괄오대궤제：신식구건、신예궤제、신식안전궤제、충돌해결궤제화보조궤제。
Based on the service providers, this paper interpreted the meaning of the third- party e - commerce platform. In accordance with the particularity of online transactions, it deconstructed the factors- information asymmetry, construction and security, which could affect the third- party e- commerce platform＇s service quality. Meanwhile, it proposed the third- patty e - commerce platform＇s service quality assurance system to cotmterbalance these factors by the method of logical reasoning. This system included five mechanisms which were information architecture, credit mechanism, information security mechanism, con- tlict resolution mechanism and auxiliary mechanism.