CAJ | 학술논문

文章对中国光伏企业发展存在的主要问题进行了分析，认为中国光伏产业链发展模式存在较为突出的风险，且光伏企业的商业模式存在同质化现象。文章提出，要化解中国光伏企业当前的困境就必须促进光伏企业进行商业模式的创新。光伏企业商业模式的创新路径主要有：产业链整合创新、产品研发创新、目标市场创新、营销战略创新、公共关系创新和资本运作创新。文章还从产业链整合的角度对中国光伏企业创新后的商业模式的可能选择进行了分析，并简要提出了从政府层面支持中国光伏企业商业模式创新的政策建议。
문장대중국광복기업발전존재적주요문제진행료분석，인위중국광복산업련발전모식존재교위돌출적풍험，차광복기업적상업모식존재동질화현상。문장제출，요화해중국광복기업당전적곤경취필수촉진광복기업진행상업모식적창신。광복기업상업모식적창신로경주요유：산업련정합창신、산품연발창신、목표시장창신、영소전략창신、공공관계창신화자본운작창신。문장환종산업련정합적각도대중국광복기업창신후적상업모식적가능선택진행료분석，병간요제출료종정부층면지지중국광복기업상업모식창신적정책건의。
This paper analyses the development situation of China PV industry firstly. Then this paper put forward that the chain of photovoltaic industry development model exist prominent risk and the photovoltaic enterprise business model exist the phenomenon of homogenization. In order to resolve the predicament, the PV enterprise should innovate the busi ness model of photovoltaic enterprises. The innovation path of PV enterprises business models include the integration of in dustrial chain innovation, product innovation, market innovation, marketing strategy innovation, public relations innovation and capital operation innovation, etc. Then this article analyses the possible choice of photovohaic enterprise business mod el from PV industry chain integration and put forward suggestions to support PV enterprises＇ business model innovation from government angle of view briefly.