桂海论丛
桂海論叢
계해론총
Guihai Tribune
2013年
5期
58~63
,共null页
中国 零供关系 通道费 盈利模式 影响机理
中國 零供關繫 通道費 盈利模式 影響機理
중국 령공관계 통도비 영리모식 영향궤리
China, retailer-supplier relationship, slotting allowance, profit mode, influential mechanism
零供关系对于产业发展至关重要,而零售商收取高额通道费在我国已成为零供矛盾的焦点。文章以通道费为切入点,分析了高额通道费在中国长期得以存在的“土壤”,探讨了通道费盈利模式对零供关系的影响及其发生作用的内在机理。指出我国零供关系的良性健康发展,需要零售商、供应商以及政府有关部门的共同配合,零售商要加快零售经营模式的转型以减少对通道费的依赖,供应商要有风险意识与开拓市场的意识,政府有关部门应该审慎对待零供关系与通道费问题。
零供關繫對于產業髮展至關重要,而零售商收取高額通道費在我國已成為零供矛盾的焦點。文章以通道費為切入點,分析瞭高額通道費在中國長期得以存在的“土壤”,探討瞭通道費盈利模式對零供關繫的影響及其髮生作用的內在機理。指齣我國零供關繫的良性健康髮展,需要零售商、供應商以及政府有關部門的共同配閤,零售商要加快零售經營模式的轉型以減少對通道費的依賴,供應商要有風險意識與開拓市場的意識,政府有關部門應該審慎對待零供關繫與通道費問題。
령공관계대우산업발전지관중요,이령수상수취고액통도비재아국이성위령공모순적초점。문장이통도비위절입점,분석료고액통도비재중국장기득이존재적“토양”,탐토료통도비영리모식대령공관계적영향급기발생작용적내재궤리。지출아국령공관계적량성건강발전,수요령수상、공응상이급정부유관부문적공동배합,령수상요가쾌령수경영모식적전형이감소대통도비적의뢰,공응상요유풍험의식여개탁시장적의식,정부유관부문응해심신대대령공관계여통도비문제。
Retailer-supplier relationship is significant for industry development, while, the retailers collect high slotting allowance, which became a focus of the conflict between retailing and supplying. Taking slotting allowance as the beginning point, the paper analyzes the environment of high slotting allowance that exist in China in long period and studies the influence that slotting allowance profit mode brings on retailer-supplier relationship and its inner influential mechanism. And, the paper points out the positive development of retailer-supplier relationship relys on the coordination of retailer, supplier and government departments, retailers have to quicken the transformation of retailing operation mode and reduce dependency on slotting allowance, and suppliers need to have the consciousness of risk and expand market and the government departments have to deal with the issue of retailer-supplier relationship and slotting allowance seriously.