CAJ | 학술논문

大型体育场（馆）由于投入金额巨大，社会影响广泛，综合功能突出，近年来暴露出使用效率和运营水平不高、布局结构不尽合理等问题，迫切需要对大型体育场（馆）运营进行全面评价，以提升体育场（馆）基本公共服务、管理运营水平和开放开发效益。本研究采取特尔菲法，对大型体育场（馆）运营的评价指标、评价内容、分值、评价细则等通过多次反馈和统计汇总，设置了8个1级指标；49个2级指标，主要内容包括综合功能、基础设施、基本管理、运营效益、支撑条件和特色创新6个方面，尽量体现评价体系的综合性和可信度，较全面反映大型体育场（馆）运营的效果，以体现不同属性的差别因素。通过选取全国8家知名大型体育场（馆）对评价体系进行了评价测试后，将不易掌握的指标、客观性不强的指标以及数据采集有困难的指标进行了调整，最终形成大型体育场（馆）综合运营评价指标体系，力求能够有效反映大型体育场（馆）运营的主要价值取向和管理水平，全面评价场馆与运营管理相关的所有行为，在一定程度上提升体育场（馆）的经营管理效益。
대형체육장（관）유우투입금액거대，사회영향엄범，종합공능돌출，근년래폭로출사용효솔화운영수평불고、포국결구불진합리등문제，박절수요대대형체육장（관）운영진행전면평개，이제승체육장（관）기본공공복무、관리운영수평화개방개발효익。본연구채취특이비법，대대형체육장（관）운영적평개지표、평개내용、분치、평개세칙등통과다차반궤화통계회총，설치료8개1급지표；49개2급지표，주요내용포괄종합공능、기출설시、기본관리、운영효익、지탱조건화특색창신6개방면，진량체현평개체계적종합성화가신도，교전면반영대형체육장（관）운영적효과，이체현불동속성적차별인소。통과선취전국8가지명대형체육장（관）대평개체계진행료평개측시후，장불역장악적지표、객관성불강적지표이급수거채집유곤난적지표진행료조정，최종형성대형체육장（관）종합운영평개지표체계，력구능구유효반영대형체육장（관）운영적주요개치취향화관리수평，전면평개장관여운영관리상관적소유행위，재일정정도상제승체육장（관）적경영관리효익。
Large stadium due to the huge amount of investment, extensive social impact, the comprehensive function is outstanding, in recent years exposed the use efficiency and the man-agement level is not high, the layout structure unreasonable problems and contradictions, to conduct a comprehensive evaluation of the large stadium operations, can improve the stadiums of basic public services, management level and the opening up and development benefits. This research adopts the Delphi method, by multiple feedback and statistics to the large stadium op-erations evaluation index, evaluation content, score, evaluation rules, and set up 8 first level in-dicators ; 49 second level indicators, including six aspects ： the comprehensive function, infra-structure, basic management, operating efficiency, support the conditions and characteristics of innovation, to reflect the integrity and credibility evaluation system, more fully reflect the stadi-um operation efficiency, in order to reflect the different factors of different attributes. Accord-ing to the 8 famous Stadiums on the evaluation system of the evaluation test, the index that is not easy to master index, is not strong objectivity, is difficulty to acquisition has been adjusted, and form the large stadium integrated operation evaluation index system finally. The research can reflect the main value orientation and management levels about the large stadium opera-tions, a comprehensive evaluation of all behavior of venues related to operation management, and enhance the stadium management efficiency in a certain degree.