体育科学
體育科學
체육과학
China Sport Science
2013年
10期
52~62
,共null页
长三角 城市居民 体育消费 体育消费结构 影响因素
長三角 城市居民 體育消費 體育消費結構 影響因素
장삼각 성시거민 체육소비 체육소비결구 영향인소
Yangtza Delta ; urban residents ; sports consumption ; structure of sports consump-tion ; influence factor
采用文献资料调研、问卷调查和逻辑分析等方法,分析长三角城市居民体育消费结构现状,运用霍华德一谢思体育消费行为模型,层析长三角城市居民体育消费的影响因素,并探讨体育消费结构存在的问题。研究发现,三角城市居民消费者的样本特征明显,在体育消费结构中,以实物性体育消费为主,服务性体育消费滞后,体育消费结构存在失衡问题。问题的主要原因:收入水平不高,闲暇时间欠缺;消费需求不足,消费动机欠缺;消费环境不佳,相关群体影响;产品满意度低,购买后有冲突,以此提出长三角城市居民体育消费结构的优化建议。
採用文獻資料調研、問捲調查和邏輯分析等方法,分析長三角城市居民體育消費結構現狀,運用霍華德一謝思體育消費行為模型,層析長三角城市居民體育消費的影響因素,併探討體育消費結構存在的問題。研究髮現,三角城市居民消費者的樣本特徵明顯,在體育消費結構中,以實物性體育消費為主,服務性體育消費滯後,體育消費結構存在失衡問題。問題的主要原因:收入水平不高,閒暇時間欠缺;消費需求不足,消費動機欠缺;消費環境不佳,相關群體影響;產品滿意度低,購買後有遲突,以此提齣長三角城市居民體育消費結構的優化建議。
채용문헌자료조연、문권조사화라집분석등방법,분석장삼각성시거민체육소비결구현상,운용곽화덕일사사체육소비행위모형,층석장삼각성시거민체육소비적영향인소,병탐토체육소비결구존재적문제。연구발현,삼각성시거민소비자적양본특정명현,재체육소비결구중,이실물성체육소비위주,복무성체육소비체후,체육소비결구존재실형문제。문제적주요원인:수입수평불고,한가시간흠결;소비수구불족,소비동궤흠결;소비배경불가,상관군체영향;산품만의도저,구매후유충돌,이차제출장삼각성시거민체육소비결구적우화건의。
Taking Yangtza Delta urban residents as typical investigation fields, this paper discus-ses the consumption structure on sports through using the methods of literature review, ques- tionnaire survey, and logical analysis, and make a concrete analysis of the present situation of Yangtza Delta urban residents ' sports consumption. Meanwhile, this paper explains the pre- dominant influence in the sports consume by using Howard-Sheth Model, and explores the ex- isting problem of sports consumption structure. The result shows that the consumers have their obvious characters. As a part of the structure, the consumption of physical sports plays a pre-dominant role, which brings about many problems. However, the consumption of service sports is relatively backward. The inbalance of the sports consume is casued by many factors such as the poor average income, the deficiency of spare time, the shortcoming of consumer demand, the insufficient of consumption motivation, the poor quality of atmosphere, the influence of rel-evant inhabitant, the low degree of satisfaction, and the disagreement after consuming. Finally, based on the above researches, some corresponding advices are put forward to optimize the structure of sports consumption of Yangtza Delta urban residents.