中国工业经济
中國工業經濟
중국공업경제
China Industrial Economy
2013年
10期
147~159
,共null页
移动互联网 价值联合创造 模块耦合 主体共轭 苹果iOS平台
移動互聯網 價值聯閤創造 模塊耦閤 主體共軛 蘋果iOS平檯
이동호련망 개치연합창조 모괴우합 주체공액 평과iOS평태
mobile intemet; value co-creation; module coupling; participants conjugate; Apple iOS platform
移动互联网是互联网技术与移动通信融合发展的产物,由服务主导价值创新。基于某一软件平台,由操作系统商、运营商、网络设备商、移动终端商和下游开发商等组成创新网络,并通过用户体验和参与,共同创造价值。其中,创新主体之间功能互补、能力匹配、创新节奏同步同频以及共同的传动力,是充分赢得合作创新效率、增进价值创造的重要机制。本文应用系统动力学的模块耦合共轭原理揭示上述过程及机理.并以苹果移动创新网络为样本进行实证分析。研究结论昭示。价值网络的扩展与创新源正在不断深化,系统嵌合与同步同频是创新网络协同发展的关键.平台企业是引领创新网络发展的主导力量,运营商和网络设备商面临重大压力和转型机遇,用户不再能被忽视。核心技术与重要知识产权始终是参与创新合作并获得更大价值的基本要素。这些对于中国移动互联网产业发展,尤其是培育平台主导企业、促进运营商转型发展、提高服务创新质量等具有重要启示。
移動互聯網是互聯網技術與移動通信融閤髮展的產物,由服務主導價值創新。基于某一軟件平檯,由操作繫統商、運營商、網絡設備商、移動終耑商和下遊開髮商等組成創新網絡,併通過用戶體驗和參與,共同創造價值。其中,創新主體之間功能互補、能力匹配、創新節奏同步同頻以及共同的傳動力,是充分贏得閤作創新效率、增進價值創造的重要機製。本文應用繫統動力學的模塊耦閤共軛原理揭示上述過程及機理.併以蘋果移動創新網絡為樣本進行實證分析。研究結論昭示。價值網絡的擴展與創新源正在不斷深化,繫統嵌閤與同步同頻是創新網絡協同髮展的關鍵.平檯企業是引領創新網絡髮展的主導力量,運營商和網絡設備商麵臨重大壓力和轉型機遇,用戶不再能被忽視。覈心技術與重要知識產權始終是參與創新閤作併穫得更大價值的基本要素。這些對于中國移動互聯網產業髮展,尤其是培育平檯主導企業、促進運營商轉型髮展、提高服務創新質量等具有重要啟示。
이동호련망시호련망기술여이동통신융합발전적산물,유복무주도개치창신。기우모일연건평태,유조작계통상、운영상、망락설비상、이동종단상화하유개발상등조성창신망락,병통과용호체험화삼여,공동창조개치。기중,창신주체지간공능호보、능력필배、창신절주동보동빈이급공동적전동력,시충분영득합작창신효솔、증진개치창조적중요궤제。본문응용계통동역학적모괴우합공액원리게시상술과정급궤리.병이평과이동창신망락위양본진행실증분석。연구결론소시。개치망락적확전여창신원정재불단심화,계통감합여동보동빈시창신망락협동발전적관건.평태기업시인령창신망락발전적주도역량,운영상화망락설비상면림중대압력화전형궤우,용호불재능피홀시。핵심기술여중요지식산권시종시삼여창신합작병획득경대개치적기본요소。저사대우중국이동호련망산업발전,우기시배육평태주도기업、촉진운영상전형발전、제고복무창신질량등구유중요계시。
Integration development of internet technology and mobile telecommunication created mobile internet whose value innovation is dominated by service. Based on a dominant software platform, the innovation network is formed by operating system providers, telecom operators, network equipment suppliers, mobile terminal providers and downstream developers, which create value jointly with user experience and participation. To fully earn the cooperative innovation productivity and enhance value creation, functional complementation, capacity matching, synchronized innovation frequency and coincident driving force among the innovation participants are very important. This paper analyzes the whole process and mechanism above using module coupling conjugate principle of system dynamics, with an empirical test of the Apple mobile innovation network. The research conclusions show that value network is expanding and innovation source is increasingly deepening; Systemic embedding and synchronization is the key for collaborative development of innovation network; Platform firm is the dominant power for leading the development of innovation network; Telecom operators and network equipment providers are facing with significant transformation opportunity as well as pressure; User can no longer be ignored; Core technology and worthy intellectual property rights are essential elements throughout to be involved in innovation cooperation and greater value acquisition; Which have significant enlightenments for the development of mobile internet industry especially of China in cultivation of platform leading enterprise, promotion of operator transformation as well as improvement of service innovation quality.