CAJ | 학술논문

对十所中外顶级商学院网络主页新闻报道的文本分析发现，大陆商学院存在浮躁的学术风气，贪大求多的新闻观和“读书就是读同学”的思潮，尚未形成真正的学术导向，也尚未对社会媒体给予足够的重视。这说明在过强的人际关系哲学和过弱的现代商业文明背景下，大陆商学院尚未摆脱计划经济的羁绊，具有浓厚的“关门办学”色彩；办学目的过于功利，办学方法过于急躁；对一流商学教育的理解过于简单粗放。大陆商学院应从办学自主权、国际交流、专业性与媒体合作等方面采取有力措施，以解决上述问题。
대십소중외정급상학원망락주혈신문보도적문본분석발현，대륙상학원존재부조적학술풍기，탐대구다적신문관화“독서취시독동학”적사조，상미형성진정적학술도향，야상미대사회매체급여족구적중시。저설명재과강적인제관계철학화과약적현대상업문명배경하，대륙상학원상미파탈계화경제적기반，구유농후적“관문판학”색채；판학목적과우공리，판학방법과우급조；대일류상학교육적리해과우간단조방。대륙상학원응종판학자주권、국제교류、전업성여매체합작등방면채취유력조시，이해결상술문제。
Through news reports of top business schools＇ network home page, it found that Chinese business schools were of blundering academic atmosphere, that news ideal de-sired greatness and success, and that the aim of study was to get acquainted with classmates. It revealed that Chinese business schools hadn＇t formed real academic guidance, or given e-nough attention to the social media. It also showed that under a strong philosophy of inter- personal relationship and a weak background of modern commercial civilization, Chinese bus- iness schools hadn＇t got rid of the fetter of planned economy, with block school-running col-or; the school-running purpose was too utilitarian, the runn!ng method was too impatient, and the understanding of the first-class business education was too simple. Then, some pow-erful measures should be taken in the perspectives of school-running, autonomy, internation-al communication and professional and media cooperation.