林业经济
林業經濟
임업경제
Forestry Economics
2013年
9期
83~87
,共null页
森林食品 哈尔滨市 居民消费者 logistic回归模型
森林食品 哈爾濱市 居民消費者 logistic迴歸模型
삼림식품 합이빈시 거민소비자 logistic회귀모형
forest food; Harbin; residents consumers; Logistic regression model
在食品安全与生态环保成为主题背景下，有了对森林食品的需求。针对哈尔滨市居民消费者在选择森林食品时最关注哪些因素进行了调查。结果显示，居民消费者对森林食品进行选择时，与多因素相关。结合Logistic回归模型分析，得出关于社会人口统计学特征、消费者心理学特征和森林食品企业及营业点特征各自有显著性相关，对今后森林食品企业在营销和发展上有着一定的参考意义。
在食品安全與生態環保成為主題揹景下，有瞭對森林食品的需求。針對哈爾濱市居民消費者在選擇森林食品時最關註哪些因素進行瞭調查。結果顯示，居民消費者對森林食品進行選擇時，與多因素相關。結閤Logistic迴歸模型分析，得齣關于社會人口統計學特徵、消費者心理學特徵和森林食品企業及營業點特徵各自有顯著性相關，對今後森林食品企業在營銷和髮展上有著一定的參攷意義。
재식품안전여생태배보성위주제배경하，유료대삼림식품적수구。침대합이빈시거민소비자재선택삼림식품시최관주나사인소진행료조사。결과현시，거민소비자대삼림식품진행선택시，여다인소상관。결합Logistic회귀모형분석，득출관우사회인구통계학특정、소비자심이학특정화삼림식품기업급영업점특정각자유현저성상관，대금후삼림식품기업재영소화발전상유착일정적삼고의의。
People need to forest food in food security and ecological environmental protection. This paper investi- gates what factors Harbin city residents＇ consumer most attention in the selection of forest food. This investigation involves four areas： Nangang, Xiangfang, Daoli and Daowai. Results show that final selection of the forest food with many factors when residents consumers choice. Combined with Logistic regression model analysis, it drew that about social demography characteristics, consumer psychology characteristics and forest food enterprises and business point features of their significant and related problems. It has certain reference significance for the forest food enter- prises in the marketing and development.
