CAJ | 학술논문

对大型体育节庆活动的特色进行研究，并从中得到一些规律性的启示，对办好节庆活动具有积极的指导作用。运用文献资料、实地考察、逻辑分析等研究方法对山东省大型体育节庆活动的特色进行研究，认为：山东省大型体育节庆活动形成了以节庆本位优势为突破口，以体育主题赛事为助推力，以地区特色节庆活动和时尚创新节庆活动为表现形式，实行节庆活动条块分割的安排策略等特色优势。其发展特色对我国体育节庆有4个方面的启示：1）明晰节庆主题目标定位，彰显节庆自身特色优势；2）大力弘扬民族民间体育文化，发展节庆主题赛事；3）将节庆营销与城市营销相结合，追求节庆综合效益；4）积极探索节庆运作市场化，不断提高节庆质量。
대대형체육절경활동적특색진행연구，병종중득도일사규률성적계시，대판호절경활동구유적겁적지도작용。운용문헌자료、실지고찰、라집분석등연구방법대산동성대형체육절경활동적특색진행연구，인위：산동성대형체육절경활동형성료이절경본위우세위돌파구，이체육주제새사위조추력，이지구특색절경활동화시상창신절경활동위표현형식，실행절경활동조괴분할적안배책략등특색우세。기발전특색대아국체육절경유4개방면적계시：1）명석절경주제목표정위，창현절경자신특색우세；2）대력홍양민족민간체육문화，발전절경주제새사；3）장절경영소여성시영소상결합，추구절경종합효익；4）적겁탐색절경운작시장화，불단제고절경질량。
The study on characteristics of major Sports festival activities and regularity revelation can offer positive guidance to successful activities. By studying the characteristics of major sports festivals in Shandong province, with the methods of literature data, field investigation, logic analysis and other research methods, we draw a conclusion that major sports festivals in Shandong province make the standard of festivals as a breakthrough, the sports events as impetus, the regional characteristics and fashion innovation festivals as manifestation, and arrange the activities in fragmentation. The characteristics give us four revelations： First, define the target of festival theme, highlight the feature of festival; Second, vigorously carry forward national sports culture, develop the festival theme events; Third, combine festival and city marketing, pursue the festival comprehensive benefits; Fourth, actively explore the festival functioning market, constantly improve the quality of festivals.