CAJ | 학술논문

企业的竞争优势已成为战略管理领域的一个重要研究方向。半个世纪以来，探讨持续竞争优势的文献层出不穷。在众多战略管理文献中，对于企业如何获得竞争优势这一问题，学者们主要基于企业内部和外部两种视角进行研究，试图找到企业获取竞争优势的根源。本文拟对探讨企业竞争优势根源的各种理论观点进行较为系统的梳理，通过分析总结，指出这些理论观点所存在的局限性。最后，在已有研究的基础上，本文认为能力生命周期概念为获取企业竞争优势的根源提供了一个新的思路，并提出了企业竞争优势来源研究模型，以指导企业赢得竞争优势。
기업적경쟁우세이성위전략관리영역적일개중요연구방향。반개세기이래，탐토지속경쟁우세적문헌층출불궁。재음다전략관리문헌중，대우기업여하획득경쟁우세저일문제，학자문주요기우기업내부화외부량충시각진행연구，시도조도기업획취경쟁우세적근원。본문의대탐토기업경쟁우세근원적각충이론관점진행교위계통적소리，통과분석총결，지출저사이론관점소존재적국한성。최후，재이유연구적기출상，본문인위능력생명주기개념위획취기업경쟁우세적근원제공료일개신적사로，병제출료기업경쟁우세래원연구모형，이지도기업영득경쟁우세。
The competitive advantage of enterprises has become an important research direction in the field of strategic management. For half a century,there are many articles intending to explore the competitive advantage of enterprises. For the subject of how to gain a competitive advantage for enterprises, mainly based on both internal and external perspective of the enterprise, scholars have tried to find the root of competitive advantage for enterprises. This article intends to comb systematically the theoretical perspectives which exploring the root of enterprise compet- itive advantage, by analyzing and summarizing,and points out that the existing limitations of these theoretical per- spectives. Finally, on the basis of existing research, this paper consider Competence Life Cycle provides a new way of thinking that the root cause to obtain a competitive advantage, and then propose a research model of the root of enterprise competitive advantage,to guide the enterprise to win the competitive advantage.