CAJ | 학술논문

广告翻译作为一种跨语言、跨文化的交际活动,可以视为一个现代的说服行为,一种修辞活动.从“认同”的视角重新审视广告翻译,在如实传递商品信息的基础上,还应该考虑不同文化之间修辞传统的差异,在表达习惯及接受习惯、风俗习惯以及价值取向方面取得目标受众的认同.
엄고번역작위일충과어언、과문화적교제활동,가이시위일개현대적설복행위,일충수사활동.종“인동”적시각중신심시엄고번역,재여실전체상품신식적기출상,환응해고필불동문화지간수사전통적차이,재표체습관급접수습관、풍속습관이급개치취향방면취득목표수음적인동.
Advertisements translation, an inter-language and intercultural activity, can be regarded as a modern persuasive action and a rhetorical activity. From the perspective of Identification, advertisements translation should take the different rhetoric traditions in different cultures into consideration when accurately conveying the information about the products. Advertisements translation should be i- dentified with the target audiences in terms of expression and acceptance habits, customs and values.