CAJ | 학술논문

有效、公平的社区参与是旅游业可持续发展的关键要素。本研究运用比较分析法、实地考察和文献分析等相结合的方法，从社区参与的角度选择浙江省衢州市柯城区七里乡黄土岭村、临安市太湖源镇白沙村、富阳市东洲街道黄公望村三个典型案例进行比较研究，提炼出基层组织引导、企业（景区）带动、社区主导三种典型社区参与模式，并对这三种模式的共性、特点和存在的问题进行了比较分析。研究结果表明：三种模式的参与主体多元化；社区参与内容较为单一，参与层次浅；社区参与的程度依发展阶段而有所不同；社区受益主要源自基础设施条件的改善，就业和自主创业机会的获得和培训教育机会的提供等。总体而言，社区参与的有效性、公平性与旅游业所处的发展阶段、社区能力建设息息相关。
유효、공평적사구삼여시여유업가지속발전적관건요소。본연구운용비교분석법、실지고찰화문헌분석등상결합적방법，종사구삼여적각도선택절강성구주시가성구칠리향황토령촌、림안시태호원진백사촌、부양시동주가도황공망촌삼개전형안례진행비교연구，제련출기층조직인도、기업（경구）대동、사구주도삼충전형사구삼여모식，병대저삼충모식적공성、특점화존재적문제진행료비교분석。연구결과표명：삼충모식적삼여주체다원화；사구삼여내용교위단일，삼여층차천；사구삼여적정도의발전계단이유소불동；사구수익주요원자기출설시조건적개선，취업화자주창업궤회적획득화배훈교육궤회적제공등。총체이언，사구삼여적유효성、공평성여여유업소처적발전계단、사구능력건설식식상관。
The effective and fair community participation is a key element of sustainable development of tourism. By comparatively analyzing, studying a large number of related literatures and inspecting lots of rural tourism destinations, from the perspective of community participation, this study sampled three rural tourism destinations in Zhejiang province to compare and analyze, and proposed three typical models, including the grassroots - organization - driven model, tourism enterprise - oriented model and independent community model. It also put forward the differences, characteristics and problems of the three models. The results of this study show that, three kinds of models have multi - participant, the contents of community participation are few, such as providing catering and accommodation services. The degree of community participation differs for the tourism area life cycle. Community benefit sources mainly come from the improvement of infrastructure, employment and training opportunities are offered. Through the discussion, community participation effectiveness and fairness have a vital link with life cycle of tourism destination and community capacity building.