江西农业大学学报：社会科学版
江西農業大學學報：社會科學版
강서농업대학학보：사회과학판
Journal of Jianxi Agricultural University :Social Sciences Edition
2013年
3期
369~373
,共null页
销售商 赣南脐橙 博弈分析
銷售商 贛南臍橙 博弈分析
소수상 공남제등 박혁분석
vendors ; Gannan navel orange ; game theory analysis
从关于机会主义的研究出发，以赣南脐橙为例，运用博弈模型分析销售商机会主义行为形成原因。通过销售商与监管部门、销售商与消费者之间的博弈分析，得出销售商是否采取机会主义行为主要取决于获得的收益大小，因此强化政府的监管是解决由此导致的市场失灵问题的重要途径。最后还提出了相应的对策建议。
從關于機會主義的研究齣髮，以贛南臍橙為例，運用博弈模型分析銷售商機會主義行為形成原因。通過銷售商與鑑管部門、銷售商與消費者之間的博弈分析，得齣銷售商是否採取機會主義行為主要取決于穫得的收益大小，因此彊化政府的鑑管是解決由此導緻的市場失靈問題的重要途徑。最後還提齣瞭相應的對策建議。
종관우궤회주의적연구출발，이공남제등위례，운용박혁모형분석소수상궤회주의행위형성원인。통과소수상여감관부문、소수상여소비자지간적박혁분석，득출소수상시부채취궤회주의행위주요취결우획득적수익대소，인차강화정부적감관시해결유차도치적시장실령문제적중요도경。최후환제출료상응적대책건의。
Taking vendors of Gannan navel oranges as an example, the article studied reasons behind their opportunist behaviors with the help of game theory. It made a game analysis of the behaviors between distribu- tors and regulators and those between distributors and consumers and concluded that whether sellers take op- portunist behaviors or not depends on the size of the gains, and that it is vital to strengthen government supervi- sion in order to resolve the problem of market failure caused by the opportunist behaviors. Finally, some corre- sponding countermeasures were proposed.
