CAJ | 학술논문

本文以《人民日报》官方微博“你好，明天”与“微评论”中发表的新闻评论为对象，从“文本”和“语境”两个视角来探讨其话语方式。研究发现，《人民日报》官方微博新闻评论在“文本”视角上体现出微言大义、口语化表达、立场鲜明、善用修辞等特征以及运用“诉诸理性”与“诉诸情感”相结合的论证方式；在“语境”视角下，《人民日报》官方微博新闻评论的话语方式在坚持权威的基础上，尝试建构一个与民众“协商式对话”的范式．在字里行间强调公信力与青仟意识．
본문이《인민일보》관방미박“니호，명천”여“미평론”중발표적신문평론위대상，종“문본”화“어경”량개시각래탐토기화어방식。연구발현，《인민일보》관방미박신문평론재“문본”시각상체현출미언대의、구어화표체、립장선명、선용수사등특정이급운용“소제이성”여“소제정감”상결합적론증방식；재“어경”시각하，《인민일보》관방미박신문평론적화어방식재견지권위적기출상，상시건구일개여민음“협상식대화”적범식．재자리행간강조공신력여청천의식．
This paper takes two news columns of People＇s Daily microblog, Hello, Tomorrow and Micro Comment as case study. We start from the views of text research and context research. According to our study, from the views of text research, the editorials of People＇s Daily microblog represent features of sublime words with deep meaning, colloquial expression, distinctive standpoint and delicate rhetoric; from the view of context research, the discourse mode of People＇s Daily microblog attempts to build a paradigm of Deliberative Conversation with civilians on the base of adhering to the authority, and emphasize the credibility and responsibility in all the contents.