CAJ | 학술논문

“大众”的文化是一种民粹主义的理想，它是民粹主义在文化领域所做的一种联动，那么民粹主义的逻辑也就自然而然在文化领域体现出来。“人民”、“大众”是神圣的，“人民”、“大众”的文化因而也是先进的。民粹主义的文化消费观点是：只要是大多数人的需要的就是合理的，就应当满足，就要大力发展。因此，在“人民”口号包装下的各种非理性文化诉求被无限放大，于是文化呈现出狂欢特性。通过民粹化生产，媒介文化被塑造成“大众”自己的文化；通过民粹化消费，媒介文化被“大众”认同为自己的文化。
“대음”적문화시일충민수주의적이상，타시민수주의재문화영역소주적일충련동，나요민수주의적라집야취자연이연재문화영역체현출래。“인민”、“대음”시신골적，“인민”、“대음”적문화인이야시선진적。민수주의적문화소비관점시：지요시대다수인적수요적취시합리적，취응당만족，취요대력발전。인차，재“인민”구호포장하적각충비이성문화소구피무한방대，우시문화정현출광환특성。통과민수화생산，매개문화피소조성“대음”자기적문화；통과민수화소비，매개문화피“대음”인동위자기적문화。
Public culture is a kind of populist ideal, which is a kind of populist linkage in the field of culture, so the logic of populism is reflected naturally in the cultural field. ＂People＂ and ＂public＂ are sacred, hence their culture is advanced. Populist cultural consumption view holds that the need is reasonable and should be met and developed as long as it is of most people. Consequently, all kinds of irrational cultural appeal was unlimitedly magnified under the slogan of ＂the people＂. Thus, the culture presents its characteristics of carnival. Through populist production, media culture is created as ＂people＇ s＂ own culture;through populist consumption, media culture is identified as ＂people＇ s＂ own culture.