内蒙古民族大学学报:社会科学版
內矇古民族大學學報:社會科學版
내몽고민족대학학보:사회과학판
Journal of Inner Mongolia University for the Nationalities(Social Sciences)
2013年
5期
55~60
,共null页
美国总统大选 媒体选择 传播学 广告学
美國總統大選 媒體選擇 傳播學 廣告學
미국총통대선 매체선택 전파학 엄고학
U. S. Presidential Election; Media Forms; Communication Studies
刚刚结束的美国总统大选和以往历届一样,要想入主白宫,必须借助于媒体力量方可。笔者在美国期间刚好赶上了本届总统犬选,实地认真地观察了此次选举,对美国国内各类媒体在大选中的具体表现有着切身感受,因而,通过本文对美国几大主流媒体在本届大选中的具体表现,做一番较深入探索,着重从新闻学、传播学、广告学视角探讨各类媒体在大选最后那段日子的所作所为,力争能在传播学研究领域有一个新的启迪。
剛剛結束的美國總統大選和以往歷屆一樣,要想入主白宮,必鬚藉助于媒體力量方可。筆者在美國期間剛好趕上瞭本屆總統犬選,實地認真地觀察瞭此次選舉,對美國國內各類媒體在大選中的具體錶現有著切身感受,因而,通過本文對美國幾大主流媒體在本屆大選中的具體錶現,做一番較深入探索,著重從新聞學、傳播學、廣告學視角探討各類媒體在大選最後那段日子的所作所為,力爭能在傳播學研究領域有一箇新的啟迪。
강강결속적미국총통대선화이왕력계일양,요상입주백궁,필수차조우매체역량방가。필자재미국기간강호간상료본계총통견선,실지인진지관찰료차차선거,대미국국내각류매체재대선중적구체표현유착절신감수,인이,통과본문대미국궤대주류매체재본계대선중적구체표현,주일번교심입탐색,착중종신문학、전파학、엄고학시각탐토각류매체재대선최후나단일자적소작소위,력쟁능재전파학연구영역유일개신적계적。
In past U.S. presidential elections, aspirants for the White House have relied heavily on help from the media to make their cases for the presidency; this just- concluded electoral contest was no exception. The author, Cui Yinhe, followed the 2012 election carefully and also had the good fortune to observe Election Day first - hand, during a visit to the United States. In this paper, the author analyzes what the major outlets of the American media did and how they behaved during the last days of the 2012 election. The paper employs a journalistic and communication studies perspective, and it additionally probes new methods of study in the field of media communications.