CAJ | 학술논문

从资源基础观视角，探讨了我国体育企业组织创新性的资源动因及市场导向的调节作用。对我国236家体育企业的问卷调查发现，资源独特性、资源协同性和资源动态性对我国体育企业创新性有显著的正向效应，按照从大到小排序依次为资源动态性、协同性和独特性；市场导向显著调节资源协同性和动态性对组织创新性的作用，但对资源独特性和组织创新性关系没有显著调节作用。为我国体育企业组织创新性研究提供了一个资源驱动模型并进行了实证检验，对我国体育企业通过积累和培育战略性资源和能力来改善组织创新性提出了管理启示。
종자원기출관시각，탐토료아국체육기업조직창신성적자원동인급시장도향적조절작용。대아국236가체육기업적문권조사발현，자원독특성、자원협동성화자원동태성대아국체육기업창신성유현저적정향효응，안조종대도소배서의차위자원동태성、협동성화독특성；시장도향현저조절자원협동성화동태성대조직창신성적작용，단대자원독특성화조직창신성관계몰유현저조절작용。위아국체육기업조직창신성연구제공료일개자원구동모형병진행료실증검험，대아국체육기업통과적루화배육전략성자원화능력래개선조직창신성제출료관리계시。
This paper examines the resource antecedents and moderating effect of market orien- tation from the perspective of Resource-Based View. Based on a questionnaire survey of 236 sports enterprises, the research results show that 1） Resource uniqueness, synergy and dyna- mism all have significant positive effect on sports organizational innovativeness, the resource antecedents are resource dynamism, synergy and uniqueness in terms of importance weight. 2 ） Market orientation significantly moderates the impact of resource synergy and dynamism upon sports organizational innovativeness, but it has no significantly moderating effect on the rela tionship between resource uniqueness and organizational innovativeness. This research provides and empirically tests a resource driving model, it contributes relevant managerial implications for Chinese sports enterprises to improve organizational innovativeness through cultivating and accumulating strategic resources and capabilities.