企业经济
企業經濟
기업경제
Enterprise Economy
2013年
10期
62~65
,共null页
电子商务 结构方程模型 物流配送 企业经营绩效
電子商務 結構方程模型 物流配送 企業經營績效
전자상무 결구방정모형 물류배송 기업경영적효
e - commerce; structural equation model; logistics; corporate performance
企业经营绩效被视为现代企业控制体系的三大支柱之一。知识经济时代，电子商务已经成为企业发展的新契机。通过对网络评价数据统计分析，在艾瑞咨询公司评价体系的基础上构建了更贴近现实的电子商务物流配送三级评价指标体系。运用结构方程模型的理论进行实证研究，对有网购经历的人进行问卷调查，对调查的数据进行信度和效度检验，研究发现电子商务务环境下物流配送对企业经营绩效具有重要的影响。为提高顾客满意度和忠诚度，提升企业绩效，有针对性地提出了物流配送服务的发展对策。
企業經營績效被視為現代企業控製體繫的三大支柱之一。知識經濟時代，電子商務已經成為企業髮展的新契機。通過對網絡評價數據統計分析，在艾瑞咨詢公司評價體繫的基礎上構建瞭更貼近現實的電子商務物流配送三級評價指標體繫。運用結構方程模型的理論進行實證研究，對有網購經歷的人進行問捲調查，對調查的數據進行信度和效度檢驗，研究髮現電子商務務環境下物流配送對企業經營績效具有重要的影響。為提高顧客滿意度和忠誠度，提升企業績效，有針對性地提齣瞭物流配送服務的髮展對策。
기업경영적효피시위현대기업공제체계적삼대지주지일。지식경제시대，전자상무이경성위기업발전적신계궤。통과대망락평개수거통계분석，재애서자순공사평개체계적기출상구건료경첩근현실적전자상무물류배송삼급평개지표체계。운용결구방정모형적이론진행실증연구，대유망구경력적인진행문권조사，대조사적수거진행신도화효도검험，연구발현전자상무무배경하물류배송대기업경영적효구유중요적영향。위제고고객만의도화충성도，제승기업적효，유침대성지제출료물류배송복무적발전대책。
Business performance is considered to be one of the three pillars of the modern enterprise control system. In the era of knowledge economy, e- commerce has become a new opportunity for the development of enterprises. Through statistical analysis of network evaluation data, we built the three - stage evaluation index system for e - commerce logistics and distri- bution, which is closer to the reality, based on the evaluation system made by iResearch Company. Using the structural e- quation model theory for the empirical research, we conducted a survey of people with online shopping experience to make reliability and validity tests of survey data. The study found that under e - commerce environment, logistics has an important impact on business performance. In order to improve customer satisfaction and loyalty and enhance corporate performance, targeted countermeasures about the development of logistics and distribution services were proposed.
