旅游科学
旅遊科學
여유과학
Tourism Science
2013年
4期
37~46
,共null页
多元化 发展特征 旅游上市公司
多元化 髮展特徵 旅遊上市公司
다원화 발전특정 여유상시공사
diversification; development characteristics; listed tourism companies
自跨入新世纪以来,旅游企业多元化问题引起了国内学者的极大关注,但其发展特征却缺乏最基本的归纳与解释.本文选取18家旅游上市公司2002年和2009年的年报资料,用业务单元数衡量多元化经营程度,参照国家行业分类标准,通过对样本公司的多元化总体特征、类型特征和路径特征归纳与梳理,在一定程度上回答了该如何实施业务的多元化扩张战略的问题.结果表明:旅游上市公司业务多元化发展总体上表现出一定程度的扩张态势;在类型上以业务相关为主;在路径方式上以后向市场协同和技术协同为主,且在样本公司扩张路径的选择上,技术协同方式较市场协同方式占优势.
自跨入新世紀以來,旅遊企業多元化問題引起瞭國內學者的極大關註,但其髮展特徵卻缺乏最基本的歸納與解釋.本文選取18傢旅遊上市公司2002年和2009年的年報資料,用業務單元數衡量多元化經營程度,參照國傢行業分類標準,通過對樣本公司的多元化總體特徵、類型特徵和路徑特徵歸納與梳理,在一定程度上迴答瞭該如何實施業務的多元化擴張戰略的問題.結果錶明:旅遊上市公司業務多元化髮展總體上錶現齣一定程度的擴張態勢;在類型上以業務相關為主;在路徑方式上以後嚮市場協同和技術協同為主,且在樣本公司擴張路徑的選擇上,技術協同方式較市場協同方式佔優勢.
자과입신세기이래,여유기업다원화문제인기료국내학자적겁대관주,단기발전특정각결핍최기본적귀납여해석.본문선취18가여유상시공사2002년화2009년적년보자료,용업무단원수형량다원화경영정도,삼조국가행업분류표준,통과대양본공사적다원화총체특정、류형특정화로경특정귀납여소리,재일정정도상회답료해여하실시업무적다원화확장전략적문제.결과표명:여유상시공사업무다원화발전총체상표현출일정정도적확장태세;재류형상이업무상관위주;재로경방식상이후향시장협동화기술협동위주,차재양본공사확장로경적선택상,기술협동방식교시장협동방식점우세.
Since the beginning of the new century, the diversification issue of tourism enterprises has drawn great attention of domestic scholars. However, few attentions are given to the induction and explanation of their characteristics. Through strict data selection of the annul reports of 18 listed tourism companies we use the number of business units to measure the level of diversification with the reference of national industry classification standards to summarize and sort the overall characteristics, and the types and paths of the diversification of the sample companies. It answers a part of the question that is : how to implement the strategy of diversified expansion of business. The findings show that: the diversification of listed tourism companies are expanded to a certain degree from the overall aspect; most of the diversification is business-related, and develops on the path of backward-market, and technical synergy that is dominant in the selection of the expansion paths of the sample companies.