CAJ | 학술논문

大卫·阿什德传播生态理论认为,人们生存的社会环境已被信息技术和传播范式全面渗透和控制.信息技术和传播范式培养着人们的社会态度和观念,人们的社会观念和行为在暗自契合着媒介情景和传播范式的同时,又反过来影响传播行为.必须认识传播的范式进而成为传播业态的引导者而非为媒介所引导.阿什德的传播生态理论对当下媒介研究和媒介生态评判及对传播业态、传播行为的引导、规范具有十分重要的理论价值和实践意义.
대위·아십덕전파생태이론인위,인문생존적사회배경이피신식기술화전파범식전면삼투화공제.신식기술화전파범식배양착인문적사회태도화관념,인문적사회관념화행위재암자계합착매개정경화전파범식적동시,우반과래영향전파행위.필수인식전파적범식진이성위전파업태적인도자이비위매개소인도.아십덕적전파생태이론대당하매개연구화매개생태평판급대전파업태、전파행위적인도、규범구유십분중요적이론개치화실천의의.
The ecology of communication theory of David Altheide suggests that the social environment for people to live has been fully penetrated and controlled by the information technology and communication paradigm. IT and communication par adigm cultivate people＇s social attitudes and perceptions, while people＇s social attitudes and behavior fit the media scene and communication paradigm secretly, in turn affects the communication behavior. Communication paradigm must be recognized and thus become the guide of media industry but not guided. The theory of Altheide has very important theoretical value and practical significance to contemporary media research, media ecology evaluation, communication behavior guidance and norms.