CAJ | 학술논문

在产品通过混合渠道销售和回收的情形下，以博弈论为研究方法，分别建立了集中式和分散式决策3种混合回收模式下闭环供应链的定价模型，求得闭环供应链中各成员的最优定价策略，对3种回收模式的优劣进行比较，并运用2部定价契约探讨了不同回收模式下闭环供应链的协调问题。最后利用算例验证所得结论，分析了渠道间存在竞争对闭环供应链利润的影响。结果表明：存在一个回收价格差敏感度的临界值，当消费者对回收价的敏感度大于此临界值时，制造商参与回收的2种模式是最好的选择；否则，委托零售商和第三方混合回收。二部定价契约可实现分散决策下闭环供应链的协调。渠道间竞争加剧对制造商和整个闭环供应链系统是有益的，但其不是越剧烈越好。
재산품통과혼합거도소수화회수적정형하，이박혁론위연구방법，분별건립료집중식화분산식결책3충혼합회수모식하폐배공응련적정개모형，구득폐배공응련중각성원적최우정개책략，대3충회수모식적우렬진행비교，병운용2부정개계약탐토료불동회수모식하폐배공응련적협조문제。최후이용산례험증소득결론，분석료거도간존재경쟁대폐배공응련리윤적영향。결과표명：존재일개회수개격차민감도적림계치，당소비자대회수개적민감도대우차림계치시，제조상삼여회수적2충모식시최호적선택；부칙，위탁령수상화제삼방혼합회수。이부정개계약가실현분산결책하폐배공응련적협조。거도간경쟁가극대제조상화정개폐배공응련계통시유익적，단기불시월극렬월호。
A closed-loop supply chain with selling and recycling through hybrid channels is discussed in this paper. For such a supply chain, there are three hybrid used product recollecting modes ： 1 ） recollec- tion by both manufacturers and retailers; 2） recollection by both manufacturers and a third party; and 3 ） recollection by both retailers and a third party. Game theoretic models for pricing decision are developed for different recollecting modes under centralized and decentralized decision-making, respectively. With these models, the advantage and disadvantage of different recycling modes are analyzed. Then, the closed-loop supply chain coordination problems with different recycling modes are discussed by using a two-part pricing contract. An example is given to show the influence of different modes on the supply chain profit. Result shows that there is a recycling price differential sensitivity threshold, and Modes 1 ） and 2） are the best choice when the sensitivity of recycling price is greater than the critical value. Otherwise, Mode 3 ） is the entrusted one. Also, chain coordination in dispersion decisions can be realized by two-part pricing contract.