CAJ | 학술논문

从竞争优势理论视角，运用文献、问卷调查与专家访谈等方法，构建我国篮球、排球、足球职业联赛的消费市场竞争态势评价指标体系，并对我国三大球的消费市场的竞争态势进行实证分析，针对存在的问题提出相应的发展策略，为我国竞技体育职业化快速发展提供借鉴。
종경쟁우세이론시각，운용문헌、문권조사여전가방담등방법，구건아국람구、배구、족구직업련새적소비시장경쟁태세평개지표체계，병대아국삼대구적소비시장적경쟁태세진행실증분석，침대존재적문제제출상응적발전책략，위아국경기체육직업화쾌속발전제공차감。
Adopting the research methods of literature review, questionnaire and expert interview, the pres- ent study has constructed the evaluation index system of the consumer market competition situation of basketball, volleyball and football leagues in China from the perspective of competitive advantage theory. The study has also conducted an empirical analysis on the consumer market competition situation of bas- ketball, volleyball and football leagues in China, and proposed corresponding development strategies for the current problems, so as to provide reference for the smooth development of competitive sports profes- sionalism in China.