CAJ | 학술논문

运用文献研究、问卷调查和数理统计分析法，对格子铺这一营销实践中的新型零售业态进行了理论与实证的研究。通过因子分析、相关分析获取了格子铺商业价值的衡量指标（进店率、销售毛利和租格率）与顾客价值、格主价值、铺主价值三个维度之间的关系。用现实中的影响因素来解释了三个主要的利益主体价值维度。最后，提出了提升以格子铺为代表的寄售模式商业价值的建议。
운용문헌연구、문권조사화수리통계분석법，대격자포저일영소실천중적신형령수업태진행료이론여실증적연구。통과인자분석、상관분석획취료격자포상업개치적형량지표（진점솔、소수모리화조격솔）여고객개치、격주개치、포주개치삼개유도지간적관계。용현실중적영향인소래해석료삼개주요적이익주체개치유도。최후，제출료제승이격자포위대표적기수모식상업개치적건의。
Using methods of literature research, questionnaire and mathematical statistics, this article makes a theoretical and empirical study for the lattice shop, the new retailing format in marketing practice. The correlation between the measure indexes of commercial value on lattice shop and customer value, lattice-keeper value and shopkeeper value is acquired by the method of Factor Analysis and Correlation Analysis. The measure indexes include the rate entering shop, the gross profit on sales, and the rate renting lattice. The three primary stakeholders＇ value are explained with influencing factors in practice. In conclusion, this article comes up with the advice about how to improve the commercial value of lattice shop which is the representative of consignment sales.