CAJ | 학술논문

非物质文化遗产是人类宝贵的精神文明财富，也是一项重要的旅游吸引物。本文首先分析了我国非物质文化遗产旅游开发中面临的困境，然后以南京秦淮灯会、长沙火宫殿庙（灯）会、四川自贡灯会等三大国家级非物质文化遗产为案例，构建了灯（庙）会旅游吸引力影响因素指标体系，并对灯会旅游吸引力进行了实测。研究发现，在文化灯会类非物质文化遗产项目的旅游吸引力“很高”。文章的最后总结了非物质文化遗产旅游吸引力研究的重要启示，并提出了相关的管理建议。
비물질문화유산시인류보귀적정신문명재부，야시일항중요적여유흡인물。본문수선분석료아국비물질문화유산여유개발중면림적곤경，연후이남경진회등회、장사화궁전묘（등）회、사천자공등회등삼대국가급비물질문화유산위안례，구건료등（묘）회여유흡인력영향인소지표체계，병대등회여유흡인력진행료실측。연구발현，재문화등회류비물질문화유산항목적여유흡인력“흔고”。문장적최후총결료비물질문화유산여유흡인력연구적중요계시，병제출료상관적관리건의。
Intangible cultural heritage is a great wealth of human beings, and it is also an im- portant tourism attraction. First, the paper makes an evaluation on the current development situation of our country＇ s intangible cultural heritages briefly; Second, the researchers build up a evaluation factors system of lantern festival＇ s attractiveness. And on this basis, both the qualitative and quanti- tative research methods have been used to conduct the questionnaire survey and interview about tour- ists in the right time of lantern festivals in Fuzi Miao, Fire Temple, and Lantern Park regions. Which found that the lantern festival＇ s attractiveness, the national intangible cultural heritage, is comparatively ranked the ＂highest＂ degree. At the end of this article, the researchers also discuss the research implications, and point out several management and development suggestions.