CAJ | 학술논문

分析了国外较新的游憩价值评估方法——高级个体旅行费用法（A1TCM）的理论适用性，严格按照其调查流程对福建省太姥山、白水洋和冠豸山景区进行了实地调研，运用截断泊松模型实证估计旅游需求函数以评估游憩价值。研究结果表明：三个景区的游憩价值分别为5．9438亿元、2．4566亿元、1．8292亿元；旅行费用、景点游憩数、游憩时间、月收入与旅游需求呈现显著负相关，性别、教育程度与旅游需求呈现显著正相关；理论分析与计量检验表明基于截断泊松模型的AITCM是一种适用于评估景区游憩价值的有效性较高的方法。研究对于政府制定景区经营权交易政策，景区管理者衡量旅游的社会收益，以及投资者开发管理景区等都具有重要启示作用。
분석료국외교신적유게개치평고방법——고급개체여행비용법（A1TCM）적이론괄용성，엄격안조기조사류정대복건성태모산、백수양화관치산경구진행료실지조연，운용절단박송모형실증고계여유수구함수이평고유게개치。연구결과표명：삼개경구적유게개치분별위5．9438억원、2．4566억원、1．8292억원；여행비용、경점유게수、유게시간、월수입여여유수구정현현저부상관，성별、교육정도여여유수구정현현저정상관；이론분석여계량검험표명기우절단박송모형적AITCM시일충괄용우평고경구유게개치적유효성교고적방법。연구대우정부제정경구경영권교역정책，경구관리자형량여유적사회수익，이급투자자개발관리경구등도구유중요계시작용。
Advanced Individual Travel Cost Method （A1TCM） is a new recreation valuation method used by scholars, the paper analyzes the theoretical applicability of AITCM and conducts field research on scenic spots of Taimu Mountain, Baishuiyang and Guanzhai Mountain of Fujian Province in strict accordance with its investigation process. Moreover, the paper applies truncated poisson model to estimate travel demand functions for calculating recreation values. The research conclusions are as follows： first, recreational values of three scenic spots are 594.38 million Yuan, 245.66 million Yuan, 182.92 million Yuan respectively. Second, visitors＇ travel cost, the number of attractions, recreation time, monthly income are significantly positively related with travel demand; gender and education level are significantly negatively related with travel demand. Third, theoretical analysis and econometrics tests show that AITCM based on truncated poisson model is an applicable recreation valuation method with high level of validity. The paper has important inspiration for the government to make trade policy of management right, and for scenic spot managers to measure social benefits of tourism, and for investors to develop and management scenic spots.